Sunday 16 February 2014

Increase Your Brand Presence With These Social Media Marketing Tips

By Lula Dombrosky


Successful businesses know how to be "seen." Social media is the place to do this. Sites like these are hugely popular and are necessary to use in a marketing plan. This may be the make or break factor. This article contains some great advice on how you can make it.

Twitter might be a good way to get more attention for your business. Using Twitter effectively will create more buzz for your business. Be sure to learn about various parts of Twitter, such as hashtags and keywords, before you start making updates.

When you start up a social media profile, let your existing customers know that you have done this. If they follow you on the social media that they use, all their contacts will be able to see that. This form of free advertising should not be overlooked. It also has more value than regular advertising because it is essentially a referral.

Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook "likes" you've received, Twitter followers you've accumulated or any awards your site or blog has received is a great way to prove your "social worth."

Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.

If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. Include a link to your Facebook page or Twitter account at the end of all of your emails. Another thing you can do is encourage visitors to subscribe to your newsletter.

Be flexible when it comes to keeping your page updated. When launching a major campaign or new product, plentiful updates are critical. But, if you cannot come up with good content topics, you may be better off posting less frequently.

Gaining traffic is important, but it is more important that they take the step from traffic to customer. This can only be done if you create quality media and target the correct audience. Do not waste time or money trying to market to the entire online world when simple planning and the above tips can save you both.




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