As a business owner trying to attract new customers, one of the cardinal rules is 'Take care of your customers'. Now your customers aren't always right, in fact, they are quite often totally wrong (which can drive us crazy), but you have to look after their needs, after all, their money pays for your lifestyle.
Now everyone's going to have some problem customers you have to get rid of occasionally, but mostly your job is to build and nurture relationships with people so they continue to buy from you and hopefully bring their friends along too. And if you're really good at this, you should be able to create customers who keep buying from you for life.
But to get customers for life, first of all you have to get customers. And the best way to do that is to make sure your customer's first experience buying from you is a good one. After that you can take your new customers through a process of offering them additional products and services, hopefully forever.
But if you don't get that first sale (or don't get the customer's experience right), you won't have much chance of there being a second sale any time soon. So, how do you create that favorable first experience?
Since making a sale to a new customer is always the most difficult one to make, you really MUST make it easy for people to buy from you instead of anybody else. They are no doubt buying the same or similar products or services from somebody else, which presents a problem. Because change is difficult for most people, you'll need to make an offer that's virtually irresistible if you want them to switch. If you don't, they will just keep buying from the same vendor they are using now.
It seems most business owners are reluctant to create an irresistible offer to attract first time customers to come into their business. Many seem to feel that because they are there, new customers will move from their current suppliers and start buying from them instead. The thing is, it's not going to happen unless you have a way of dragging them away from their current supplier and coming over to you.
One of the easiest and fastest ways to get customers to change their buying habits is to create an absolutely irresistible offer. The next step is to keep them shopping with you by building a relationship with them so they come to know, like and trust you, or they'll go to the next business that makes them a great offer and simply forget about you.
And of course the way to really cash in is once you've attracted these customers to your business, try to get them into some form of continuity program or a VIP rewards program so they keep coming back and buying from you. You can then make regular offers and deals only available to members so people feel special and keep coming back to buy from you even more.This is how you can get incredibly high customer retention, and earn much higher profits from your business as well.
Now everyone's going to have some problem customers you have to get rid of occasionally, but mostly your job is to build and nurture relationships with people so they continue to buy from you and hopefully bring their friends along too. And if you're really good at this, you should be able to create customers who keep buying from you for life.
But to get customers for life, first of all you have to get customers. And the best way to do that is to make sure your customer's first experience buying from you is a good one. After that you can take your new customers through a process of offering them additional products and services, hopefully forever.
But if you don't get that first sale (or don't get the customer's experience right), you won't have much chance of there being a second sale any time soon. So, how do you create that favorable first experience?
Since making a sale to a new customer is always the most difficult one to make, you really MUST make it easy for people to buy from you instead of anybody else. They are no doubt buying the same or similar products or services from somebody else, which presents a problem. Because change is difficult for most people, you'll need to make an offer that's virtually irresistible if you want them to switch. If you don't, they will just keep buying from the same vendor they are using now.
It seems most business owners are reluctant to create an irresistible offer to attract first time customers to come into their business. Many seem to feel that because they are there, new customers will move from their current suppliers and start buying from them instead. The thing is, it's not going to happen unless you have a way of dragging them away from their current supplier and coming over to you.
One of the easiest and fastest ways to get customers to change their buying habits is to create an absolutely irresistible offer. The next step is to keep them shopping with you by building a relationship with them so they come to know, like and trust you, or they'll go to the next business that makes them a great offer and simply forget about you.
And of course the way to really cash in is once you've attracted these customers to your business, try to get them into some form of continuity program or a VIP rewards program so they keep coming back and buying from you. You can then make regular offers and deals only available to members so people feel special and keep coming back to buy from you even more.This is how you can get incredibly high customer retention, and earn much higher profits from your business as well.
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