Monday, 16 September 2013

Social Media Marketing: What Does That Meme?

By Kyle Reynolds


With the continuing innovations surrounding the Internet, companies need to build a strong online presence in order to succeed. Social media marketing is probably the latest big innovation in marketing. If you want to know how you can best grow your company with these sites, keep reading.

Make links that tie all your social media sites together. Add links to social media sites on your blog, your website, and any social media profile that you own. When setting up your profile on Twitter, make sure to put in the website addresses for your Facebook page and blog. If you link each type of social media you use, your customer audience will grow exponentially.

If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. Tweet tips or suggestions related to your type of business. People following your tweets need something of substance to latch onto. Pure promotion will come across as spam. So remember to go with a blending approach for the best results.

Converse with your customers. Receiving feedback from your customer is great, but it's up to you to respond back to them to open the door to discussion. Engage your customer base by talking with customers who give both positive and negative feedback. Try to be as engaging and passionate as you possibly can so that you can make the customer feel like they're being catered to.

Make links that tie all your social media sites together. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Just using your Twitter profile alone and SEO packages, you can link to multiple sites. When you have links that connect all of your different social media sites, that can help increase your customer base.

Consistently keep an attitude of humility in all your social media content. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. Your customers and followers are what fuel your power, keep this in mind. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.

Don't just try to sell product on your social media feeds. Post informative stories from other sources within your niche, or create your own original content. You can run contests, post pictures and ask questions. It's highly important that you engage your followers. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Get your customers to associate their identity, not their wallet, with your brand.

Run Facebook contests. You want people to feel happy by feeling like they've gained free stuff. Contests can get people excited to visit your site, while still learning about your product. This is also a good opportunity to talk about your latest products.

It is always best to remain humble through your social media messages. If you sound like you're arrogant, you'll end up with a bad reputation and your offensive posts repeated all over the Internet. Remember that your followers and customers have all the control. They're the reason for your success.

Syndication of content is built into Facebook through feeds, making it easy for followers to share your posts. When a person comments on a post on your page, all of their friends can see it. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.

Now you have learned a few ways that you can use social media to promote your business online. A well-crafted social media marketing campaign can strengthen your online presence, drive site traffic and boost sales.




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