Saturday, 1 February 2014

3 Important Facebook Advertising Trends

By Raza Isa


Advertising on Facebook is going to be more important than ever over the coming year.



With such a large user base, it already plays a huge role in the world of online business. Some of the latest and greatest Facebook paid advertising trends are mentioned below. Use these trends to improve your ROI and paid advertising campaign by incorporating the largest social media website online: Facebook.

Use that small amount of space to stand out by using graphics that really stand out against the white backdrop. Good photos to use are real photographs, edited photos, and pictures that have borders. Don't let a single image become overused though because that's bad for business. Once a particular image has been run through the ringers, the clicks from your audience will begin to dwindle down. Refresh your advertisements with new graphics. Your graphic is one of the most important components in your Facebook advertisements. However, the same care should be taken when selecting appropriate headlines for the graphics is question.

Facebook is always looking for new ways to make companies happy as well as their regular users. They have done this over the last year by rolling out all new paid advertisement changes, including a new API for reaching consumers on mobile devices and even third-party websites. These new changes also allowed for more targeted advertisements using the traditional system.

With advertisement graphics under such close scrutiny, it only makes sense to pay the same attention to the headline used in your advertisements. You can use a cheaper, CPC campaign to test a variety of graphic and headline combinations until you find the best possible advertisement for your larger CPM campaign. You'll find that different combinations and techniques appeal to different demographics.

Use your CPC advertisements in combination with Facebook report function to learn which demographics prefer which advertisements. Then you can launch a stronger campaign towards that specific location or group of people using the best combination of graphics and headlines.




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