Tuesday, 11 February 2014

Notable Youtube Video Marketing Trends You Should Use

By Adam Hajj


As a business that is approaching video marketing using YouTube, it is important that you understand the guidelines and trends associated with this movement.



Among the many other reasons why most people use YouTube to market brands and identities is the fact that it has the highest number of visitors in a day than any other video directory. This thus almost guarantees everyone of success when properly implemented.

The latest YouTube video marketing trend is the ability to display ads before the searched content can be viewed. This advertisement strategy by Google has made it possible to drive leads into user websites successfully. It however takes the marketer time to add in these adverts in the clip for it to be visible.

Although video marketing today is based on the richness of content in it, user views and comments also affect rankings. Google has once again reviewed the comments section such that, only relevant and positive comments are displayed first, unlike displaying the most recent ones. Most people read through reviews before they can make a decision about following a link, meaning its productivity has increased.

Some people refer YouTube as another social platform, where people post their views through video content. The success rate in this has also been catapulted with the ability to share YouTube clips within other social sites such as twitter and Facebook.

Furthermore, social media marketing and networking have people and fans of your business sharing the videos you produce, making it easier for you to see your new videos go viral.




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