Search Engine Optimization (SEO) is crucial if you want to be on top of the online business industry. It is your key to be more visible to the public by ranking well on the search engine results pages. Of course, before you are able to do that, you need to go through the process of keyword selection. After all, you can't optimize a site without having a keyword to work on. In this article, we will talk about the procedure and how to get it right. First, let's understand what keyword is.
When you hear the word "keyword" in the field of SEO, it pertains to the word, or more likely, set of words, which a site uses to be known for. Selecting it is the first step in the procedure so it's imperative that you get it right. The same keyword is what the public types when they go to Google or other search engines when in search for something. The goal is to get your website listed on top of the results pages during these searches.
Obviously, the first thing you need to do when selecting keywords is think of a term or terms which are directly related to your niche. You can't just pick any word that tickles your fancy. It has to have something to do with what your site is about.
After finding terms that are directly related to your niche, there are other things you have to consider during keyword selection. One being the competition.
"Competition" pertains to other businesses of similar nature which may likely use the same keywords you have in mind. Luckily, there's an easy way to determine whether you are going against an impossible number of competitors. That is by using a keyword selection tool online.
Typically, a keyword tool functions in several ways but its basic usage is to show related terms with the keyword you initially have in mind. It also reveals the number of searches each related term has, as well as how many other ventures are using them. These details are useful as they give you idea which option can stand a better chance in the competition.
Generally, a better keyword is one that is composed of two or three terms rather than just one. Being more specific increases your likelihood of being found. See, general terms are widely used and thriving can be tough using them. For example, the word "soap" will surely prompt you with an impossible number of results. Making it more specific, say, "soap for newborn babies" can cut the competition down in the social media.
When choosing a keyword, it is best that you opt for one that is actually a phrase and not just a single word. Two or three words can increase the probability of you being found. General terms are used by a lot hence the competition is tougher to beat. For example, using the keyword "acne" makes your chances much lower than when you use the phrase "natural cures for acne." There are other handy tips on keyword selection but these are the basic ones you shouldn't forget. Keeping them in mind can undoubtedly help you get things right.
When you hear the word "keyword" in the field of SEO, it pertains to the word, or more likely, set of words, which a site uses to be known for. Selecting it is the first step in the procedure so it's imperative that you get it right. The same keyword is what the public types when they go to Google or other search engines when in search for something. The goal is to get your website listed on top of the results pages during these searches.
Obviously, the first thing you need to do when selecting keywords is think of a term or terms which are directly related to your niche. You can't just pick any word that tickles your fancy. It has to have something to do with what your site is about.
After finding terms that are directly related to your niche, there are other things you have to consider during keyword selection. One being the competition.
"Competition" pertains to other businesses of similar nature which may likely use the same keywords you have in mind. Luckily, there's an easy way to determine whether you are going against an impossible number of competitors. That is by using a keyword selection tool online.
Typically, a keyword tool functions in several ways but its basic usage is to show related terms with the keyword you initially have in mind. It also reveals the number of searches each related term has, as well as how many other ventures are using them. These details are useful as they give you idea which option can stand a better chance in the competition.
Generally, a better keyword is one that is composed of two or three terms rather than just one. Being more specific increases your likelihood of being found. See, general terms are widely used and thriving can be tough using them. For example, the word "soap" will surely prompt you with an impossible number of results. Making it more specific, say, "soap for newborn babies" can cut the competition down in the social media.
When choosing a keyword, it is best that you opt for one that is actually a phrase and not just a single word. Two or three words can increase the probability of you being found. General terms are used by a lot hence the competition is tougher to beat. For example, using the keyword "acne" makes your chances much lower than when you use the phrase "natural cures for acne." There are other handy tips on keyword selection but these are the basic ones you shouldn't forget. Keeping them in mind can undoubtedly help you get things right.
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