There are many ways on how to promote your business online but one of the strategies you shouldn't miss is writing press releases. It's easy and cheap so there's no reason why you shouldn't give it a try. If the method is new to you, read on the article and learn of the procedure on how to create a press release for business promotion. Hopefully, by the end of this, you can already start crafting your own write-up.
First, it would be nice to recall what exactly a press release is.
A press release is sometimes known as a news release. It is created to serve as a statement to the media containing various newsworthy topics such as events, awards, new products, personnel promotions, accomplishments, and the likes in an organization. It can also come in a form of feature story with regard to the enterprise to boost public relations.
Now that we have reviewed the meaning, let's move on to the steps on how to write press releases:
Create the headline. It's important to make a good headline because this will serve as the face of your article. See to it that it will sum up the release in an enticing way so that people won't be able to resist it. You can write it in bold or use a bigger font size. This is to make the effect even stronger in the social media today.
Create the body. A press release is written the same way as a news story is written. The 5 W's (what, who, when, where, why) must be on the lead paragraph and the remaining must expound on it. Details are presented in an inverted pyramid pattern where the most important comes first and the least important comes last.
Tell about your company. Some people writing press releases do the introduction on a separate portion. After the name of the company, a couple of short paragraphs are dedicated to talk about its general information. This is particularly done when press releases are sent to news directories or agencies. On the other hand, some writers simply make use of a boilerplate to present details about their venture. A boilerplate is from old newspaper lingo which means a block where standard texts are printed. For example, the explanation of stock exchange symbols. In the same block, you can say a thing or two about your company. You can include a link as well as contact information so readers can reach you when they wish to.
This is the common procedure of writing press releases. The steps may sound confusing especially if you haven't done a news release before. But, remember that no one is born an expert. If you are willing to learn, then there's no reason why you can't finally be an effective press release writer. If you're totally bummed out and want the easier way though, there are people always willing to do the job in your behalf. You just have to prepare your pocket for the investment.
First, it would be nice to recall what exactly a press release is.
A press release is sometimes known as a news release. It is created to serve as a statement to the media containing various newsworthy topics such as events, awards, new products, personnel promotions, accomplishments, and the likes in an organization. It can also come in a form of feature story with regard to the enterprise to boost public relations.
Now that we have reviewed the meaning, let's move on to the steps on how to write press releases:
Create the headline. It's important to make a good headline because this will serve as the face of your article. See to it that it will sum up the release in an enticing way so that people won't be able to resist it. You can write it in bold or use a bigger font size. This is to make the effect even stronger in the social media today.
Create the body. A press release is written the same way as a news story is written. The 5 W's (what, who, when, where, why) must be on the lead paragraph and the remaining must expound on it. Details are presented in an inverted pyramid pattern where the most important comes first and the least important comes last.
Tell about your company. Some people writing press releases do the introduction on a separate portion. After the name of the company, a couple of short paragraphs are dedicated to talk about its general information. This is particularly done when press releases are sent to news directories or agencies. On the other hand, some writers simply make use of a boilerplate to present details about their venture. A boilerplate is from old newspaper lingo which means a block where standard texts are printed. For example, the explanation of stock exchange symbols. In the same block, you can say a thing or two about your company. You can include a link as well as contact information so readers can reach you when they wish to.
This is the common procedure of writing press releases. The steps may sound confusing especially if you haven't done a news release before. But, remember that no one is born an expert. If you are willing to learn, then there's no reason why you can't finally be an effective press release writer. If you're totally bummed out and want the easier way though, there are people always willing to do the job in your behalf. You just have to prepare your pocket for the investment.
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