The concept and awareness of being consistent in your marketing and advertising is not something you see discussed much on the net. Sometimes people have no notion of how vital it is, or they simply have no clue that this exists. One particular thing is positive, if you aren't consistent with the way you perform your marketing and advertising, then your business will be affected for it.
The reason for this effect is a characteristic of human nature and how we view and feel about what we see. Whenever our experiences may not be what we expect, dependent on prior experience, then it causes uneasiness and may without conscious thought seem irrational. There is an uncomfortable, ill at ease, feeling associated with it, and that is an overall negative response.
Let's take a look at an example involving the very standard squeeze page scenario so many of us are acquainted with. We have all seen and used squeeze pages when someone is building an email list for promotion. Right after a prospect opts in, then generally they will be shown a site that has a sales letter. What is revealed after the squeeze page is the discretion of the individual marketer. Nevertheless, there is particular risk in this scenario that embodies this notion of being consistent in your marketing which we will explain.
What you want to pay attention to in this issue are the contrast between the squeeze page plus following site, and it is the comparability with the overall pattern and choice of colors and layout. If the comparison is enough, then that will be inconsistency and will produce an uneasy influence on the viewer. As you may already guessed, if you model the squeeze page so it is a lot more congruent with the following site, then that discomfort will not happen.
Another pertinent situation concerns all the affiliate marketers and the way they approach their marketing. We are referring to the use of review sites and offering links to different merchant sales letters. It is not feasible to make your review site, or page, similar to the vendors or almost all of them if you link to many. What is attainable, and useful, is to create a site so it does deliver a smooth transition to the sites you are linking out to. It is easy to reduce an uncomfortable situation between designs and colors, and you can have something which is somewhat neutral looking. Certainly this does bring a lot of subjectivity into the situation. You are able to get by just fine if you try to make an effort to reduce jarring color clashes as often as possible.
This very same rule is true to all you do in your small business particularly in your written communications and marketing emails. We hardly ever see any glaring instances of inconsistently written communications involving email marketing. But you can induce problems in what you advertise to any audience if it represents an uncommon or significant departure from what they are used to receiving from you. This does not seem to be as much of a problem as design clashes, in our fairly wide experience. But it does occur, and the essential point is that you are now conscious of it and can very easily avoid this conversion killer.
The reason for this effect is a characteristic of human nature and how we view and feel about what we see. Whenever our experiences may not be what we expect, dependent on prior experience, then it causes uneasiness and may without conscious thought seem irrational. There is an uncomfortable, ill at ease, feeling associated with it, and that is an overall negative response.
[http://www.youtube.com/watch?v=cYLQPqwjUvU:The Pampered Chef]
Let's take a look at an example involving the very standard squeeze page scenario so many of us are acquainted with. We have all seen and used squeeze pages when someone is building an email list for promotion. Right after a prospect opts in, then generally they will be shown a site that has a sales letter. What is revealed after the squeeze page is the discretion of the individual marketer. Nevertheless, there is particular risk in this scenario that embodies this notion of being consistent in your marketing which we will explain.
What you want to pay attention to in this issue are the contrast between the squeeze page plus following site, and it is the comparability with the overall pattern and choice of colors and layout. If the comparison is enough, then that will be inconsistency and will produce an uneasy influence on the viewer. As you may already guessed, if you model the squeeze page so it is a lot more congruent with the following site, then that discomfort will not happen.
Another pertinent situation concerns all the affiliate marketers and the way they approach their marketing. We are referring to the use of review sites and offering links to different merchant sales letters. It is not feasible to make your review site, or page, similar to the vendors or almost all of them if you link to many. What is attainable, and useful, is to create a site so it does deliver a smooth transition to the sites you are linking out to. It is easy to reduce an uncomfortable situation between designs and colors, and you can have something which is somewhat neutral looking. Certainly this does bring a lot of subjectivity into the situation. You are able to get by just fine if you try to make an effort to reduce jarring color clashes as often as possible.
This very same rule is true to all you do in your small business particularly in your written communications and marketing emails. We hardly ever see any glaring instances of inconsistently written communications involving email marketing. But you can induce problems in what you advertise to any audience if it represents an uncommon or significant departure from what they are used to receiving from you. This does not seem to be as much of a problem as design clashes, in our fairly wide experience. But it does occur, and the essential point is that you are now conscious of it and can very easily avoid this conversion killer.
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