Friday, 2 November 2012

The Need for a Quality Lead Generation Process

By Mike Jerome


Leads are an indispensable element in building any sort of business successfully, whether it is a traditional bricks and mortar company or a Web business. Good lead generation is crucial to the monetary success of any company, whether big or little.

However, not all lead generation processes are equal in quality. A lower quality lead generation process can end up costing a business far more than it may appear to at the beginning.

For instance, if the leads being generated are not properly qualified in the process of promoting, the company will have wasted time and money on disinterested and unqualified clients. The advertising rate of response plunges, and the company's revenue decreases, which is a pattern that can ultimately produce catastrophic results.

Generating leads could be a laborious enterprise. Offline lead generation process needs meeting prospects eyeball to eyeball in physical locations as well contacting them by phone. Leads that are generated at trade shows and other events must be placed in a database and approached one at a time. The business may have to mail information to the prospects, which can also be a pricey activity. Such leads must be qualified and then passed off to the company's sales dept, where a sale will perhaps be made in the near future.

Online lead generation appears much easier at first sight ; however , those who own their own social marketing or multi-level business know that this is not always so. Such individuals know that this type of lead generation can be expensive and time intensive as they are fishing in vast ocean of consumers who've never heard about their business.

It takes cash and time to properly launch any business, and the more money one can invest, the better, as this way a satisfactory staff can be hired for the purpose of lead generation and other activities that are vital to the company's success. Money must also be spent to publicize properly, as this is an avenue thru which more leads can be generated .

If a person has created a tasty website and he or she is following the tried and true methods of success,eg investing in an auto responder, promptly answering mails, adding articles on a consistent basis, prominently showing an opt-in box, building back links and joining social media networks, she should be making money and if not, it is time to troubleshoot.

If success hasn't yet been acheived by the previously mentioned stages, many entrepreneurs consider giving up and returning to the offline selling world. Perhaps they feel they were good at such marketing, but upon returning to this world, find that roles are rare. It is for this reason many people consider buying leads from promoting corporations. Nonetheless this activity has a big downside.

Even if a reputable business could be found thru which to acquire new, qualified leads, this is a particularly costly option as the leads must be paid for regardless of whether or not they are converted to sales. In this respect, a small business can easily find that profits are being eaten up in lead generation costs. If raising costs to compensate for this isn't an option, the company then finds itself in a bad position.

In this respect, a lead generation system that is literally capable of offering good results can help an entrepreneur to remain in control of the process. A system should be selected that teaches the entrepreneur the most recent technique of acquiring fresh, qualified leads, leaving him or her with more time to improve and build the company.




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