While it is true that when it comes to the food product business you have to give the greatest emphasis on the taste of your products. Surely no one would want to eat a product that does not pass their liking. But then again, remember that even when this is of highest priority, this is not the only factor to consider. Your product sales also depend on how well you create your food packaging. Since consumers these days are also on the lookout for visually attractive food packages, you also should be concerned with this aspect of design.
It is vital to make sure that your company logo and the product name are front and center when you design the package. A good logo develops brand identity and once consumers discover one of your products and enjoy it, they will be more likely to choose another food product when they recognize your brand logo on the supermarket shelf. In general, a logo, product name and brief description and picture of the food are all you really need to include. Obviously, you will add information about the volume or weight of the product, but that will not be the focus of the design and should just be included in smaller print at the bottom of the package.
When it comes time for your product to be put on the shelf alongside others, it should be able to stand out from the other similar products on the shelf. Remember that competition on the same product can be quite intense so be sure that your food packs is truly appealing and eye catching on a grocery shelf no matter where it is placed. Plenty of research and a trial and error of a prototype in a local grocery ought to do the trick.
While the front of the package is the most important as far as design, you also must consider how to design the back of the package. This should include the bar code as well as all of the ingredients and nutritional information. These are items on your packaging which are crucial so do not overlook them. There are buyers who have certain health or medical considerations which means that they need for to look into these specifics first before buying your product.
After you have design packaging and have a finished product, you will need to quickly add expiration dates and batch numbers onto your packages. Now this is something which requires the use of a special type of printer called an id coder or printer. Think about the one that can guarantee a great deal of efficiency, say a VideoJet coder, a Maxima coder or perhaps a Domino coder.
In understanding your probable budgetary constraint, be assured that there are companies who can sell you id coders for less. Some companies specialize in product id services and they often sell refurbished id coders. A used coder can be a great way to reduce your budget, but you can also check out to see if your product id company sells generic versions of id coder inks as well as this can definitely decrease your yearly expenditures. Some product id companies create make-up fluids and inks for all major brands, from Maxima ink to Domino ink to VideoJet ink and much more.
It is vital to make sure that your company logo and the product name are front and center when you design the package. A good logo develops brand identity and once consumers discover one of your products and enjoy it, they will be more likely to choose another food product when they recognize your brand logo on the supermarket shelf. In general, a logo, product name and brief description and picture of the food are all you really need to include. Obviously, you will add information about the volume or weight of the product, but that will not be the focus of the design and should just be included in smaller print at the bottom of the package.
When it comes time for your product to be put on the shelf alongside others, it should be able to stand out from the other similar products on the shelf. Remember that competition on the same product can be quite intense so be sure that your food packs is truly appealing and eye catching on a grocery shelf no matter where it is placed. Plenty of research and a trial and error of a prototype in a local grocery ought to do the trick.
While the front of the package is the most important as far as design, you also must consider how to design the back of the package. This should include the bar code as well as all of the ingredients and nutritional information. These are items on your packaging which are crucial so do not overlook them. There are buyers who have certain health or medical considerations which means that they need for to look into these specifics first before buying your product.
After you have design packaging and have a finished product, you will need to quickly add expiration dates and batch numbers onto your packages. Now this is something which requires the use of a special type of printer called an id coder or printer. Think about the one that can guarantee a great deal of efficiency, say a VideoJet coder, a Maxima coder or perhaps a Domino coder.
In understanding your probable budgetary constraint, be assured that there are companies who can sell you id coders for less. Some companies specialize in product id services and they often sell refurbished id coders. A used coder can be a great way to reduce your budget, but you can also check out to see if your product id company sells generic versions of id coder inks as well as this can definitely decrease your yearly expenditures. Some product id companies create make-up fluids and inks for all major brands, from Maxima ink to Domino ink to VideoJet ink and much more.
About the Author:
Keren Kipfer loves researching products for industrial manufacturers like ink jet printers. For more details on parts for a CIJ inkjet printer or to discover about Video Jet equipment, please go to the PrintJet website now.
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