Tuesday, 12 November 2013

How To Get The Most Out Of Your SEO Efforts

By Manny Rutz


As a business owner you probably understand the power behind search engine optimization and how you can use it to attract quality leads and sales for your business. The thing about SEO is that what works for a while doesn't necessarily works now, it's constantly changing and adapting to new trends like social media. In here we'll share a few tips to hopefully guide you in the right direction and show you what's working now.

Search engine optimization is still a mystery to many, however there's one factor that still works and it's proven to increase rankings for any site. Building backlinks, however the game has changed a lot of the past few years and now the search engines want quality over quantity.

Right now there are about three types of backlinks that work very well. The first one is blog commenting, leaving relevant comments on other blogs to link back to your site. The second is using social media and social bookmarking sites to boost your search engine rankings even more. The third is using article distribution networks and web 2.0 properties to build quality links to your site.

An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results.

There are other few tweaks you can do like for example if you are using a platform like Wordpress or Joomla you can add an xml sitemap to your website to help search engines crawl and find your content even faster. Of course in the end is all about you testing and experimenting with different types of link campaigns to see what works for your site. We hope these tips are helpful to you.




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