Wednesday 26 June 2013

Can You Succeed With Attraction Marketing?

By Ken Acree


Exactly what is attraction marketing? Attraction marketing is basically a selling system where potential customers and clients locate you, rather than you having to pursue and chase them down. Over the past few years, the principles of this type of marketing have been perfected through the use of various online systems. Read on to learn more about this process and how it can be of benefit to you.

The major point to remember is that leads discover you, instead of the complete other way around. No more chasing continuously after leads buddies and all of their households. Once a system is appropriately established, you can really kick back and enjoy as consumers approach you for your advice, service, and expertise.

Traditional sales and marketing uses a push approach. In essence, you push your prospect to buy whatever it is you are offering. Attraction marketing is different. It is more of a pull process. Once a prospect has inquired about your product or service, you gradually pull them toward a buying decision.

Even though it is expected that you will sit back and wait on prospects with this approach, it does not begin that way. First, you must do research in order to meet the prospect where they have desires and needs. Surely the best way to attract a customer is to first offer something that they want.

As opposed to leading with a sales pitch, lead with worth all of the time. Show a determination to give without expectation of receiving in return, and you will be particularly appealing to possible consumers.

Attraction Marketing is not a one time sale, however rather a recurring effort. In some methods, this system is not a sales trick, however is actually a whole means of life.

One of the most important traits for this type of marketing system is that you continue to provide value over time. Again, this is not about a one time sale. When your customer base is happy with the value that you provide, they will also continue to buy from you when asked.

All in all, attraction marketing is one of the finest philosophies to use when you want to sell anything. Other techniques will work, however often bring about lots of anxiety and discontentment. Rely on attraction principles, and every party enjoys a rewarding experience.




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