Thursday 27 June 2013

Useful Tips To Grow Your Business With Video Marketing & SEO

By Bill Riley


Almost every one is using the internet today. It is common for one to come across videos and watch them during their time in the internet. This makes videos a great mode of advertising that both small and large companies can invest in. Below are various ways you can grow your business with video marketing & SEO tailored to increase traffic flow to the company website.

There are various reasons why videos are becoming popular in the communication field. Users find these as an easy and fast mode of passing information. Besides, once a record is posted in YouTube, it has great chances of going viral few moments after its release. This is the same even for those records designed to advertise products and services.

It is also important to note that videos have the ability to engage consumers better compared to photos and text. A visual ad will create a lasting impression in the mind of the viewer especially if it is creative or entertaining. One can couple it with emails to increase the conversion rate.

There are affordable cameras in the market today. These are easy to use and have powerful features to allow even novice cameramen to create quality videos. Besides, versatile software exists, even small enterprises can create marketing videos and upload them with ease. These do not have to be long to communicate the marketing message that you desire.

Using the video, you can do effective demonstrations of different uses of the company products and services. People should understand how the services and products will be useful to them, which gives an idea what the business is about. By using videos to demonstrate those how-to-do guides, you create a clear idea in the mind of viewers.

For those making YouTube videos for their first time, make sure to keep it simple. Those browsing online have no time to watch anything that is long and complicated. It is also useful to enable comments or options of sharing for those who want to refer their friends. This is how viewers can market your product thus creating brand awareness. When they share and click on the videos, it gives you a better SEO ranking in search engines.

You can post a video of some of the customers giving testimonials of how a product or service has improved their life. This works well to reach customers as they can easily identify with another consumer. Such will draw attention of viewers and most likely lure them to look for more information about the product or company.

Leave a call to action note in all videos that you upload. This is one area where marketers often fail. You can opt for various contact options like email, telephone, social media and others for prospective clients to choose which they can comfortably use. In addition, choose a relevant title that a customer is likely to type when searching for the product. By using the above tips on how to grow your business with video marketing & SEO any enterprise can improve its performance in the market no matter its size.




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