Saturday, 29 June 2013

How To Strategically Enhance Your News Website's Performance

By Billy Zane


How are things going with your latest news information site? Are you happy with the amount of traffic that it's drawing? Has your business increased because of your website? If things aren't going so well, don't be discouraged. Read this helpful publication to discover some marketing tools that will boost traffic to your site.

Offering promotions will always draw more traffic to your latest news information site. However, you should make sure these offers are still relevant and are not expired. This will turn users away as it makes your website look as if it has not been updated. Keeping your site up to date is key to gaining and keeping customers

Having a site map can be a huge help to make sure that your site name comes up on Google's, or any other search engines', search results. By typing your site name on Google, see if it's the first result that comes up. If it isn't, do whatever you can to get it up there. This'll show how your efforts are paying off or if there is something else that you need to do to improve your latest news information site.

Unless you've got a really good reason, you shouldn't use gif animations on your web page. They're slow to load and hard to see on mobile devices, so they have very limited use. If you do use them, put them on dedicated pages and clearly designate them so that people expect the load times.

Generally, the logo should be put up on the top left corner of the latest news information site as people expect to see it there. Visitors like some standardization and they do not want to be confused by browsing a website which is confusing to navigate.

In the midst of your web content, make use of descriptive link texts to create convenient, accessible points of navigation throughout your site. Links that are clearly defined to show precisely where they will take the user are also desirable for higher search engine rankings. Don't forget to include numerous back links in your pages, so your users won't have to guess at where to go next.

Put your latest news information site as your homepage on all the computers that you use. Public computers at libraries, schools, work and anywhere that you go, you can pick up additional traffic this way. People could actually read what you put up and return if they find it interesting enough.

Make sure your latest news information site isn't overly covered in color and graphics, but make sure its not too sparse either. Many website builders will come with a color scheme option that will give you two to three colors that will work well together.

Make your business background accessible to visitors. Devote a page to telling your prospective clients the story of how your business started. It should be short and concise and by this, you set your latest news information site apart from the various look-alike online stores.




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