Friday, 19 July 2013

MLM Attraction Marketing Demystified

By Kate Williams


MLM attraction marketing is an Internet phenomenon which has been coming under the focus to a skyrocketing extent in the last few years. Before then, Net marketing had followed a fairly predictable pattern, with marketers all attempting to chase customers to buy their products or subscribe to the services they were promoting on their company websites. Because they were all competing to get the attention of the same people, these activities could become quite discouraging, and very few marketing specialists actually made any money.

MLM attraction marketing has turned all this on its head. Instead of being about chasing people to buy your products and marketing your company websites, it is about branding yourself and enticing others to oneself personally, not to your company or site. In other words, you are the brand not your company and not your product, but yourself.

So how does one go about enticing folks to oneself and your private brand? You start by considering what attracts you to folks. You are attracted to people who show they're really interested in you and that they truly care about you those who show that they are concerned about your Problems and worries, and who have something to offer you that can really improve your life. So this is what you should become, so that others will be attracted to you. You build your private brand by forming relations, and by providing answers to the Problems, issues and concerns of those with whom you have got the relationships.

Naturally you can do this in your private life, but in your normal life you get to forge relationships with a controlled number of folks. The difference with MLM attraction marketing is that you are enabled to build relationships with massive numbers of folk, principally thru the use of email autoresponders. Using the autoresponders you can send your customers content which will truly add value to their lives. The private relations you are forging with them will help them to trust you, so that when you offer them your products they're going to want to get them. Finally their trust in you'll in many cases lead them to join your primary business.

But how does one get the products, and the high value content to send to your subscribers? To help you, there are a number of Attraction Selling systems available, which can set you on the right trail. These systems provide not just the content to send to your customers, but also a regular supply of associate products, which both meet your subscribers' wants and generate an income for you. One of the best known of these is known as My Lead System Pro. The reason it is particularly popular is that it does a lot more than supplying content and products. It is above all a coaching system, with a sequence of private videos that teach you step-by-step how to formulate and carry out the strategies that can lead to success.

One of the vicious lessons that Internet marketers have learnt from experience is that it is hard to succeed when everybody is doing a similar thing. The only way to achieve success is to set apart yourself and stand proud of the group. The rationale MLM attraction marketing systems are so forceful is that they enable you to do exactly that.




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