Friday 26 July 2013

Talking About Gimmicks & Social Media Networking In General

By Rob Sutter


I've been exposed to a great deal in the way of social media networking and I'd like to think that I have a general idea of how it works. I like being able to stay in contact with others and I know that its marketing potential is one of the most substantial to talk about. However, I'd be lying if I said that there wasn't more than a few gimmicks to talk about. Technology seems to be brimming with them and I believe that it's worth talking about their importance.

I know that there are many gimmicks which don't have much in the way of longstanding appeal. For me, this has to be attributed to 3D technology, which has been something that has been only a passing experience at least. It never held my interest for that long and while it may look nice, I don't think that I would use it for long before tossing it to the side. However, not every gimmick has to be so easily dismissed, if you would believe it.

When it comes to the most utilized gimmicks in the world, I don't think that anyone can cast aside the concept of touchscreens. They are seen in a number of devices these days, whether you're talking about phones, computer monitors, or what have you. The point is that they are seen from day to day and we make use of them in one fashion or another. It may be a stretch to call this a gimmick but seeing as how many have doubted its longevity before, I think the idea applies nicely.

The litany of gimmicks in technology today can be talked about extensively but how would social media networking experts think about them? They would probably talk about why some of these were able to work better than others in the long term. To put it simply, some of these features have proven themselves as strong more than others have in the past. It's hard to say why this is but it's clear that strength in the long term can be covered by firms the likes of fishbat.

Gimmicks should not be deemed worthless, at least not to a total extent. After all, there have been some that have worked nicely over the course of time - touchscreens being just one example - and I believe that more can come to the surface as well. However, I can't say that every cheap trick is going to be able to produce results. Sometimes, though, you have to wait a situation out in the way of technology and see how exactly an audience reacts to certain developments in the future.




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