Sunday, 21 July 2013

New Customers Are Everywhere! Absorb These Hosting Business Marketing Ideas

By Jeff Howard


You might feel comfortable with the way your hosting service business is currently running, but don't you sometimes wonder what it would be like to expand and earn more money? You may be hesitant to step out of your comfort zone, but you have to in order to stay successful. Follow these guidelines and you can be rest assured that your efforts will not go unnoticed.

Pay attention to the amount of money that flows in and out of your hosting service business, or you could find yourself in a lot of trouble. Keep track of all your financial transactions to ensure that you have the appropriate cash flow for turning your business into a huge success.

Text messaging SMS should be used sparingly in hosting service business. It should only be used to inform of a specific item. Do not try to communicate by text. Texts are easily misunderstood and considered very informal. Take the time to ring ; your client will appreciate it.

There are several unconventional sources of money for new hosting service business these days. "Crowdfunding" is one of these options. It's is when several people invest in your hosting company via websites like Kickstarter. Start your own campaign on one of these sites.

As the hosting service business owner, you might be tempted to take a small paycheck in order to give more money to other aspects of your business. However, you do work very hard, and you deserve a good salary. If you have to live on a sub-par salary, you will find yourself unhappy, and you will not be able to run your business well.

A balance of power is essential for your hosting service business. You don't want your managers to get power-hungry and make too many decisions without appropriate forethought. You may want to hire outside consultants to question some of these decisions.

Most people prefer a story over a sales pitch. Writing case studies are a great way to give prospects and clients a concrete story about your products and/or services. Case studies go beyond simple testimonials by providing a real-life example of how you were able to satisfy a hosting service business need for one of your customers. Use case studies to highlight your successes in a way that will make prospects feel confident about becoming customers.

Your hosting service business should have a consistent brand. You want your products and name to be easily recognizable to anyone who sees them. Use a unique font and colors that clearly distinguish you from other businesses in your industry. Don't change your design too frequently, or you might confuse customers.

Verify to put your hosting service business on Foursquare, a location-based social network. Foursquare permits to customers to earn special "badges" and rewards if they patronize your business often enough. A program like this is a surefire way to retain existing customers, and to gain new ones.




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