Monday 19 August 2013

Market Your Online Book Business By Selling Books Using These Simple Steps

By Abraham Lowe


If you are looking for a helping hand in starting your online book business, you have come to the right place, we are here to help you get through the questions and concerns. If you use the guides we give you, having a successful and profitable online book business is not out of reach, it is hitting your fingertips.

Christmas and New Years is often the busiest time for any retailer. It's important to make sure you are prepared ahead of these holidays by having enough stock on hand, offering huge discounts, and double checking the quality of your books. If you follow these three easy steps you'll have a successful seasonal sale everytime.

Grab attention for your website by offering special drawings and raffles. Offer high-priced books for the price of an inexpensive raffle ticket. This will get customers looking at your book product and will excite them about your store. It will also increase traffic to your website.

Polling your customers and seeking their opinions on books is a great way to get buzz for an item. These poll results can be published in press releases and as a result can increase your viral demand and presence.

Do you manage a lot of contacts via email? If you do then you want to make sure that you have a low number of undeliverable reports. You need to request new, active email addresses from customers if you are having a large number of emails that go undelivered. You need to check the emails twice.

Social media is a great tool to learn to keep your customers up to date on your books and trends. Posts should stay relevant and enticing so customers want to visit your website.

Keep the design simple and clean. Provide your visitors with information, or path to the information or resources you know they are looking for. Include business phone numbers on every page of your site. Incorporate Trust icons like awards and associations, testimonials and reviews to build trust with your website visitors and customers.

Offering the right price for the books you sell is a wise move. Follow leads aggressively. Do not be afraid to ask customers to introduce family and friends to your store. Be sure that you are polite when you make the request. You do not want to be overbearing. This will serve to annoy the customers and they are likely to leave you because of it.

Start your advert for December early, preferably from the month of October. Save your budget for December so the holiday season captures the majority of your competitions sales. Most businesses make almost 40% of their annual profit in the month of December. So make a point of taking advantage of that hype.

Sometimes it's hard to keep track of all you have to do to make your business succeed. Making to-do lists are a great way to keep track of all your chores and make sure your customers are being attended to. Customer interactions should always take priority.




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