Saturday, 17 August 2013

The 4 Most Important Things To Know About Search Engine Optimization

By Howard Williams


Penguin and Panda have recently made some changes that will impact site proprietors and search engine optimization professionals. As an alternative to quantity, Google now needs quality. If your subject matter doesn't possess a natural and organic rhythm and pace, you'll find yourself falling down the rankings. No worries though, the SEO game is far from over - there are still a few tools you can utilize.

At the heart of the issue is the users' relationship with articles and other content. They care about it, and they are more likely to return to your site if they find your articles and other content helpful. Quantity is out and quality is in. Keywords and phrases that don't sound right, written content for the sake of it, badly written web pages - these all add up to a site which will no longer work. If you desire return site visitors, quality subject matter is paramount.

Google still includes standing in their algorithm formula. The credibility of your website is elevated when other sites connect to yours, especially those which have higher search engine rankings. To obtain inbound links, do notforget that it all starts off with high quality subject matter. Other sites will recommend yours for reading should they find quality in your content, or if they feel that your website contains information that will help users. Alternative methods to boost number of links is through submitting your website to trustworthy web and article directories. You can do guest posting, and comment on other blogs and forums. In addition, use the fascination with social media marketing. You can put a Facebook, Twitter, or LinkedIn badge in your site to let users to pass on the word about your subject matter.

Another approach to improving your position is to employ a technique referred to as tiered link building. Websites are created on several tier levels - one that links the other to the end destination which is your own money site. You could have a number of websites connecting to your money site - these are called your tier 1 sites. Sites that link to tier 1 websites are called tier 2 sites, and so on. This will help your own money site avoid getting punished by Google, as it doesn't like it when one website has a huge amount of backlinks.

In conclusion, search engine optimization tactics are still vital for your site despite constraints on Google's algorithm formula, but they'll only work in combination with high quality written content.




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