Friday, 30 August 2013

Understanding Email Marketing

By Manny Rutz


The Internet has allowed business to get to customers. Emails are one of the best ways to contact your customers. The following tactics can improve email marketing projects for your business. A customer would be keen in making a business contract when there is a personal relationship so it's important to personalize your email.

Emails are now mostly viewed over smart phones, so it's important that you make sure that your emails are properly formatted on the screens of smart phones.

Emails should be consistent with the website. Emails should have a readable font and a pleasant design. This should be the same as the website so that the reader is able to familiarize the sender. It's a good marketing technique as well.

Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. A recognizable brand is an important marketing factor, especially with email marketing. Don't just write an email that will get around spam filters. Make your emails appeal to the readers. If you focus less on selling and more on building rapport, you shouldn't have too much of a problem with spam filters. If you attempt to get too technical or wordy with your language, the people reading your content will get frustrated, and the filters may still snag you.

Using the Internet for business has opened up several doors. Email marketing is one of those exciting new marketing techniques that every business should look into as a way to create and continue a relationship with customers. The tips you have just read will help you find an email marketing strategy that will work for you.




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