Thursday 24 October 2013

Facebook Marketing For Your Business

By Marcus Ryan


There's no doubt that right now Facebook is one of the biggest websites in the world. Currently with millions of people interacting everyday is one of the best places to find and build an audience for any business online or offline. In this short article we'll share a few golden nuggets on how to use Facebook marketing for your business.

If you are just looking to improve your reputation or audience and you already have a business page then is important that you maintain an A+ customer support. Be friendly and take the time to reply to comments submitted by people in your wall. It's also important that you have an active wall which gets updated regularly so your page looks legit.

One of the things you should be doing on Facebook is taking full advantage of the different tools they have available. Those tools can be a powerful asset to your marketing efforts. Using Promoted Posts, Facebook Offers and PPC campaigns can help reach a bigger audience twice as fast.

Always take the time to answer any questions and address any comments made to you through Facebook. This will show that you are on point and active on your page. You can share the link to an article if it is going to answer any questions they might have. Improve the efficiency of your Facebook marketing interface through the use of custom tabs. Tabs will give you the opportunity to organize information on your page. Deals, contests and promotions can be organized with their own tabs.

The best tip we can give you is that if you are planning to use PPC to build your fan base then it is recommended you target other fan pages from the same niche which will help you get more targeted followers. This will also help you lower your CPC cost which will result in bigger conversions for your campaign. It's no secret that big and small businesses are using Facebook to attract new customers, we hope these ideas do the same for yours.




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