Wednesday, 27 February 2013

SEO 2013: The Death Of Black Hat SEO

By Carl Campbell


Most SEO analysts have a common prediction: this year is not going to be easy for the majority of the SEO community. If you've been repeatedly devastated by Google's release of algorithmic shifts, then this prediction should no longer surprise you. You know it's going to take more than your typical ammunition. You know you should stay away from your dependence on black hat SEO. What you need is a well-thought out SEO strategy that doesn't compromise your brand.

Word about SEO's death has spread like wild fire. Is there truth behind this statement? Most SEO analysts and experts beg to disagree. The year of 2013 won't display the death of SEO, but a change of direction in terms of determining site rankings. Unlike previous years, this year's SEO will represent a massive popularity contest: websites with a massive following and have solid support from users are seen to win the tight race to the top of SERPs.

Some of the biggest predictions talk about the inclusion of social media and blog commenting into the SEO context and the gradual death of black hat SEO.

AussieWeb's chief exec Monte Huebsch states that the popularity-based metric for rankings will certainly accelerate the gradual death of shady optimisation techniques. This year, if popularity becomes central to Google's algorithms, all black hat SEO techniques which violated Google's policies will no longer be effective. This trend will render black hat SEO as irrelevant to the current SEO setting.

It cannot be denied that blog commenting and social media will affect this year's SEO context. Most analysts say that reaching out to peers and users is a crucial element of effective reputation management this year.

To know more about the hottest trends in SEO, rely on the SEO services offered by a reliable SEO Singapore firm today.




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