Wednesday 17 April 2013

Gifts Helping Florida State's Students Soar

By Jason Larrsohn


What do you commonly think of when you are asked to describe your "self-identity"? Do words such as creative, organized, sister, tall, athletic, friend, or adventurer come to mind?

On April second, FSU announced that the College of Arts and Sciences and the College of Education received a $1 million gift from the National Math and Science Initiative (NMSI). The NMSI is dedicated to providing resources to increase performance in science, technology, engineering, and math.

First, they were pitted as the underdog for the tournament, ranked 15 out of 16 for the south. Although every fan loves a good underdog upset, they know they can't expect it, especially when the team is pitted against #2 Georgetown in the first round.

Throughout the regular season, Georgetown showed the world that they could handle ranked teams, beating #11 UCLA, #24 North Dakota, #5 Louisville, #18 Marquette and #8 Syracuse (twice). Their record was only marred by one loss to #1 Indiana University, and that was in overtime. They were used to winning out in tough situations, so what was FGCU to them? They weren't ranked coming in.

Interestingly though, people are not constrained by having objects (tangible or intangible) as reflections of themselves. Instead, they embrace possessions as extensions of themselves and use those objects to send messages to others.

The NMSI isn't the only one investing in the future of FSU. On March 20, Florida Hospital presented the school a gift of $2 million in support of the further development of FSU's College of Medicine.

The hospital complimented the excellent program and gave the money in support of creating the next generation of much-needed medical personnel. They wanted to make an investment in a school already giving direct help to their needs.

In making this purchase, would the alumnus deliberate very much over the price of the object and compare it to competing university clothing? No - University of Miami clothing helps to represent an integral component of who the alumnus is.

The press, attention, and sheer joy of victory quickly take your focus off the games to come and create an expectation of winning. Although they were still considered the underdog in the next game (#7 San Diego State), no one was looking at them as the underdog.

It's a win-win situation for all. Anyone that presents monetary gifts to this and other universities is investing in a better future.

Much to the chagrin of San Diego, they were able to get their head in the game and pull out a win. They were doing the unthinkable.

The first strategy is to allow for personalization in the creation process on the company's website. If a customer can go online and specify the color, pattern, wording, embellishments, etc. of your product then that customer is much more likely to consider that product as a reflection of themselves.

The second strategy may sound clich, but companies who can effectively utilize social media do not only connect with their customers but also to have their customers connect with their product can see a return on that investment of time and resources. It's just the reality that in our society today people use social media as a platform to share ideas via word-of-mouth, but they are exceptionally careful in what they share because that sharing is a reflection of their personal identity.

Flying Colors supports the achievements of great schools like the FGCU. They rooted on in-state rival Miami with University of Miami t-shirts. They provided Miami fans with the University of Miami t-shirts they needed for the game. They continue to look for opportunities to support more schools with more apparel in the coming tournaments.




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