Wednesday, 17 April 2013

Online Marketing Consultant

By Adelaide Palmer


If you've ever wanted to find the dream job that would allow you to spend more time with your family, and experience more economic freedom, Internet business might be for you. However, with so many people competing in this area, you have to be a great marketer to make a living. Let's go over some of the things that you need to know so that you can make a go of it.

You should do whatever you can to get other websites to link to your websites. Use word of mouth promotion, social networks, such as facebook and twitter and other new publishers, to spread the word about your site and content. Try sharing their content, as well. If you share theirs, they may share yours.

Host periodic Q&A sessions between an executive at your company and the public via a chat-room or video broadcast as a helpful internet marketing strategy. This will help people be able to humanize your brand and also voice their suggestions/concerns to improve your future plans. It can also help people enjoy your brand in a whole new way.

Do not make the mistake of believing that you can just start a website, and people will flock to it. Unless you start marketing it, nobody will know that it is there besides you and whatever ISP you use. Try to market your site before it is even launched.

Everyone loves free calendars, particularly when it is getting near the end of the year. You should have some calendars made up and offer one free with every purchase from your site. They may cost a little, but it is a very handy way to get your name seen by more people.

If you ship internationally, make sure you shop around for the best deal. International shipping is extremely expensive, and it can put off people in other countries who might otherwise order your product. Offer a variety of shipping speed and insurance options. Some people may not care if a product takes two weeks to reach them so long as the shipping is cheap.

If you do not have a house e-mail list make one right away! This is often a great tool that many people do not utilize for affiliate marketing. Once you have one, let people know about it. Make it simple to subscribe to, do not ask for more information than you need and send quality e-mails to your followers, customers and visitors who sign up for the e-mail services. People still forward e-mails to their friends and family members. It is a tool to not be overlooked!

Customers love reading that something is "easy" or "simple," about a product you are offering. Many people do not like things that are either difficult to understand, difficult to pay for or difficult to put together. With these words used about your products, you can attract all kinds of customers.

In your Twitter marketing campaign, use the power of hashtags to attract followers and market your product. For instance, if your niche is hunting gear, adding useful (not spammy) content to the #hunting hashtag and related hashtags like #fishing or #outdoors will get your content noticed by people who follow those hashtags.

If you do not have a lot of time available to answer customers' questions individually, you should compile some of the ones that are asked a lot into a FAQ page. That way you will not receive as many inquiries since a lot of what they want to know will always be available to them.

If you want to reduce shopping cart abandonment on your Web marketing site, keep your checkout process simple. Less than four steps from cart to completed order confirmation will make it more likely that the deal will go through. Another way to keep it simple is to make guest checkout an easy option.

Have a unique selling point. In all of your marketing materials, especially on your site itself, make sure that prospective buyers know that you are different from everyone else in your field. Tell them why you are different; you can even do a comparison table showing them the ways you surpass your competitors.

Marketing Consultant

Although it can represent some money up front, companies who can afford to do so, should consider hiring an website marketing consultant to help them best maximize their on-line presence.

Despite the fact that your company may not have the budget to hire an expensive marketing consultant, you can find many free resources on the web that can help in evaluating your marketing strategy. There are online communities, blogs, e-books, and seminars available to help you out.

Becoming financially independent is everybody's dream. Online marketing can make this possible, but it can turn into a real nightmare for people if they approach Affiliate marketing without the proper education. Articles like these give you a good point from which to start, but it's up to you to make sure that you're really following through on the advice.




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