Thursday 13 December 2012

Do You Neeed To Spend Money On Advertising to Become Your Own Boss?

By Russell Howe


If you are trying to become your own boss or make money online you will have seen countless ads telling you that you must spend money on online advertising methods to get results. But is this actually true? Is it possible to work for yourself without spending any cash on promotional material?

Today we will be looking at this common mistake and ensuring that you don't suffer the same fate.

The internet business world is ruled by hype. Everywhere you turn, you will meet entrepreneurs and affiliate companies trying to persuade you to purchase their latest 'must have' products and claiming that their advertising packages will transform your business overnight. It doesn't matter whether you are trying to build your own products from scratch, or trying to be an affiliate for an established opportunity like Empower Network, you will encounter the same type of nonsense. Before you can truly become your own boss, however, you need to learn how to manage your advertising budget.


Full time father Russ Howe reveals how he managed to make money online for his young son.



One of the major challenges you will face is advertising. Particularly online, where every internet marketer claims to have a 'miracle formula' for you to buy into.

Despite the differences on the surface, building an online income is actually very comparable to running your own business in the real world. Before you start spending your hard earned profits on advertising you should ask yourself two things.

1. Do you have enough cash to spend on advertising?

2. Have you taken the time to learn how to develop an appealing promotion for you business?

Sadly, online advertising can sometimes be billed as some sort of miracle cure. A 'quick fix' to turn around the fortunes of any business. As you have probably gathered, it is certainly not something you should expect great results from.

One of the worst aspects of online business is that it promotes a 'hope for the best' mentality. People often spend more than they can afford, simply hoping that they get lucky.

Believe it or not, you can actually get your business moving in the right direction before you buy any advertising space at all. Particularly online, where there are literally dozens of free methods at your disposal. This is also a good way to start figuring out what type of thing works best for you.

This may surprise you, but on the internet those free resources can often turn out to be even more valuable than the ones which you actually pay for. Websites like Youtube are vital for building a brand and reaching an audience which is probably already searching daily for information you could provide.

The first step towards learning how to make money online is adapting to your situation. If you don't have any experience in the world of paid advertising, or you simply cannot spare the income to risk something which might fail, then you should definitely focus your efforts on the free resources available to you.




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