Friday 14 December 2012

To Market Your Business On The Internet - Simply

By Sandy West


Many people attempt Internet marketing, but lots have failed, and aren't sure that being profitable online is possible at all. Do not allow failed attempts to hold you back from trying again. If success has eluded you, it's probable that you have never been exposed to helpful and correct information.

This internet marketing tip will help you out. You want your customers to feel like they can trust you, your site and your products. You need to include a link to your privacy policy at the top right corner of the page. Your customers will feel more comfortable purchasing items from you if they know their sensitive information is safe. This demonstrates a commitment to protect their identities during the sale.

You want to entice your audience as much as you can, so they can know more information about the product and be more apt to buy. This will allow them to feel educated about their potential purchase. Media is far more engaging and far less pushy than a glut of sales text.

Give your customers a variety of specials to choose from at the check-out page. You could add about anything enticing here, from a buy-one, get-one deal to a certain percentage of savings on a bundle of items. This will make the customer feel appreciated and you can get rid of excess inventory at the same time.

Make your campaigns more personal. By adding your real name and photo, your customers feel like they have a connection to you and your company. You have the option to also provide a couple paragraphs stating a mission or guarantee to your customers.

Run some tests with your emails to see how effective they are, and figure out what works best for your customer base. A/B testing is often used. Build an email, then change one critical item to create a variation. You can vary many different things, including the call to action, part of the article, or even the subject lines. Send out each version to an equally-sized random subset of your customers, and measure the success. Choose the most successful option for future emails sent as part of your campaign.

Consider adding a game to your website in order to draw more visitors. Customers may look for something to play online, so something simple can attract many people! Subtly incorporate your products into the game. For instance, if you sell lawn treatment products, you might create a game which requires the use of your products in order to achieve the greenest, healthiest lawn.

You can gather information from viewers about why they chose to not make a purchase by including a form on the bottom of your ad. Perhaps they did not care for your copy, the guarantee or they may have had some other issue.

Almost every cell carrier out there will allow you to have a dedicated phone number on the same device. Therefore, it is wise to get a dedicated number.

Make sure to implement social media as a part of your Internet marketing strategy. Develop a Facebook page to give your customers a place to enter their feedback. Twitter works great when you want to communicate with your customers.




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