Friday 14 December 2012

Why You Should Be Branding Yourself In Empower Network

By Howe Russell


One of the biggest rules to success is personal branding and today we're going to look at why this plays a game changing role in affiliate programs like Empower Network and Global Domains International. There are too many people who get this wrong and today we'll help you to avoid becoming one of them.

It doesn't matter what networking skills you have or the quality of a sales pitch you can put together. The biggest test in becoming your own boss will be mental.

If you opened up a gym in the real world what would be your first move? More than likely you'd begin trying to brand your business and tell people why they should be getting fit at your place as opposed to any others, right?

Sadly most people are unable to transfer that way of thinking across to their online business. You won't be able to make money online, no matter how potentially great your opportunity, if you don't treat it like a serious business. If you act like it's a hobby it will return the results you'd expect from a hobby.

If you ask somebody to explain why they like the idea of building an income from home on the internet their list of answers will more than likely include the fact that it doesn't require any qualifications to succeed. Anybody can do it, so they say. The reason most people do not realize that success is because even though they possess the skills to reach success they don't have the drive to work hard enough on their business.

We cannot overestimate the importance of establishing your name. Whatever your chosen field is, from fitness to fast food, from computers lessons to parental advice, if you want to stand out in your crowd you need to pay very close attention to the importance of branding your name as an expert in your field.


Russ Howe built an incredible income with empower network this year. Here's his story.



All successful businesses learn this lesson. If we ask you to write down a cola drink you'd probably choose Coca-Cola, right? That's not because it's necessarily the best tasting cola, that's something which will come down to a person's individual taste. It's because they have branded their name. When you think of cola, you think of their company immediately before any other.

This is a proven business rule and it can be applied to absolutely anything. David Beckham is a fantastic example of a sports star who has used brand power to his advantage. If you ask a group of people to name a soccer star there will be a number of people who come back with his name, despite the fact he's now almost forty years old and isn't considered to be in his prime.

Transfer this way of thinking into your home business opportunity and you will notice why some people are able to enjoy success but others aren't. Your brand isn't your affiliate program, it's you.

You see this mistake happening all of the time. I have had many conversations with people after they have joined an online business and they revealed that they initially were introduced to the concept by somebody else's capture page or information page. Why didn't they sign up there and then underneath that person? Because while they showed the various benefits of that business and convinced the viewer it was right for them, they didn't take any time to engage with the viewer on a personal level at all. Basically it was just a sales pitch.

The person clearly wanted people who saw their material to be joining the business under their link, that is the whole reason for them creating it in the first place after all. But they failed to insert their personality into their work and as a result they lost out. One of the most important rules to remember about business is that you don't need to be excellent at what you do in order to be successful. You simply need to have the work ethic to rise above others doing the same thing. If you also have a talent for it, you are onto a winner.

So if you're wondering how some people succeed in opportunities like Empower Network and go on to make money online whereas others can't get anywhere, take a look at how those people are utilizing the power of personal branding. You'll be shocked at how something so simple makes a very big difference.




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