Monday 24 September 2012

How Cheap Backlinks Can Backfire

By Conrad Oconnorton


Cheap backlinks can be very handy and this may be the reason why people spend a lot on them. Those who have operated a website shall understand the vitality of increasing traffic to the website. In fact, traffic to any website depends a lot on SEO or search engine optimization and rankings are affected based on total traffic incoming to a website.

Those who have understood the importance of back links have gone on to incorporate this a lot into their websites without realizing the penalty suffered for not screening them first. In an attempt to save money, many even go to the extent of purchasing cheap backlinks in a limited budget, which in turn means that they get third class or often free links. This strategy is dangerous as it can easily backfire.

When a viewer to any website chances upon a link that redirects them to your webpage, it is called as a back link. Consider this a gateway to your portal and the more you have the more visitors you gather. In return, search engines award you with a better rank than other competing sites. One very popular link is social media links that arises from Web 2.0 properties like Facebook.

Prior to highlighting the dangers of improper back linking, it would be beneficial to first look into why one should not completely eliminate this form of SEO. First, social network importance in website rankings has risen over the past few years which means that any link back from these sites is a gold mine. Second, if you are thinking how to produce quick links and traffic boosts to your site then book marking places is a gold mine. Hence, overall, back links are beneficial if done properly.

Now a major component of the drawbacks of improper back linking is determining which links hold value and which do not. Some people believe that the do follow links are more valuable than no follow links while others rate each with some points. Hence, if you have more follow links then it is better than you but do not avoid the no follow links.

The drawbacks of back links done improperly therefore are having more no follow links than do follow which means that search engines are ranking you lower than what you deserve, and the difficulty in linking to like minded websites that increase your overall appeal. Both cost you ranking and are part of bad SEO strategy.

Most back linking experts who are specialized in finding cheap backlinks tend to give third class links either from unrelated sites or that are no follow by nature. This shall hurt your entire SEO work and can give you poorer ranks than normal.

You can either get hurt by them or you can turn out to be lucky. Why not stick with experts who provide only do follow links and that too from only related websites. At least, your hard earned money will be spent getting you better rankings than other websites without any penalty. Yes, cheap backlinks work great but there is just too much uncertainty associated with them.




About the Author:



No comments:

Post a Comment