Wednesday 26 September 2012

Powerful Marketing Elements Most Do Not Know

By James Steele


You know the saying that you cannot fool or mess with Mother Nature, and the same applies to marketing principles because they are the building blocks of business. You need to realize that before the internet people made billions and trillions using these marketing truths. People, all along, worked to discover what was most effective and then kept using it.

This type of critical information is what makes the difference between those who learn and those who do not. But if you are willing to do what is necessary, then you can avoid that fate and become your own success.

You know very well that the web is one huge market with an incredible amount of products. The good news is you do not have to try your hand at promoting them all.

You know that you have to promote what ever you are selling, and actually that is just a subset of marketing. If you wanted to test and experiment with promotional techniques, then you can do that if you want. The fact of the matter is that you have many options from which you can choose, and that is significant. Being completely dependent on one vehicle for promoting anything can be a dangerous practice due to the way things can change on the web. You should open your mind to all that is possible, and that will amount to business insurance for you. One example is search engine traffic, and one guy wrote that those who totally depend on it are one algorithm change away from disaster.

If you have an email list, and we hope you do, then you will need to test out list segmentation as soon as you can. If you ever wondered how some online marketers have done so well with their email lists, then this is possible one thing they did because it works very well. You will segment your email list between customers and non-customers. Then, you create an entirely new email series for the proven-buyers list and market new products to them. As you go along, what you want to do is sell products that cost more and do that to your buyer's list. You have to stay on top of this, but it is worth it as you move proven buyers up the chain. The one thing that you should not allow to happen in your business is to be lazy. People go through their entire lives working full time and then decide that they want to make money online. These people have seen, read and heard all of those stories that induce the cravings for a better life. The largest problem in these instances is that they aren't yet ready to be successful with their businesses and that is the reason that so many of them are failures. It's important to approach your business honestly as a business and not just a spare time hobby.




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