Small enterprise internet marketing isn't about building a site and "they will come". They will only come after you get into the habit of working on your website regularly.
First your internet site must feature keywords, but if you sell shoes, you have got to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where longtail keywords come in, which are in essence phrases that somebody will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long tail keywords are crucial in getting found on the internet and Google offers a keyword tool that you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a specific phrase is employed on a monthly basis. It is a good free tool to begin with, but there are other, better keyword finders that may be used, but you have got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is your decision to decide which long tail keyword phrases to use. It is best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month, any number of searches larger than which will have too much competition. Your aim is to get on page 1 of Google's search results which is not easy, despite what plenty of marketing "gurus" tell you.
Google likes web sites that are regularly updated and contain applicable content. So get into the practice of writing at least a five hundred word article every few days, which is keyword-rich. Use your keywords within the first few words of your initial part and again in the closing paragraph. Dependent on the length of the article, use the phrase two times more. If you are employing advertising thru Google Adwords, this will also help Google to serve more targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There is no easy method to get around building good applicable back links. Don't ever consider buying backlinks from a link farm, Google knows all about them and will pay little attention to them and may even penalise you for them. There aren't any Wordpress add ons for building backlinks, only ones that get you back-links thru "do follow" blogs.
Article marketing is a good way to get back links as most article directory sites permit you to have at least one link out to your website, so again, you'll have to be prepared to submit helpful and important articles, either straight to an article marketing site, or to several thru a "hub" that may distribute your articles to several sites for you. This does not cost a lot and can be a time-saving way of doing it.
Small internet business marketing involves many other methodologies we won't cover here but the above points are the most vital and least expensive for getting started.
First your internet site must feature keywords, but if you sell shoes, you have got to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where longtail keywords come in, which are in essence phrases that somebody will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long tail keywords are crucial in getting found on the internet and Google offers a keyword tool that you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a specific phrase is employed on a monthly basis. It is a good free tool to begin with, but there are other, better keyword finders that may be used, but you have got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is your decision to decide which long tail keyword phrases to use. It is best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month, any number of searches larger than which will have too much competition. Your aim is to get on page 1 of Google's search results which is not easy, despite what plenty of marketing "gurus" tell you.
Google likes web sites that are regularly updated and contain applicable content. So get into the practice of writing at least a five hundred word article every few days, which is keyword-rich. Use your keywords within the first few words of your initial part and again in the closing paragraph. Dependent on the length of the article, use the phrase two times more. If you are employing advertising thru Google Adwords, this will also help Google to serve more targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There is no easy method to get around building good applicable back links. Don't ever consider buying backlinks from a link farm, Google knows all about them and will pay little attention to them and may even penalise you for them. There aren't any Wordpress add ons for building backlinks, only ones that get you back-links thru "do follow" blogs.
Article marketing is a good way to get back links as most article directory sites permit you to have at least one link out to your website, so again, you'll have to be prepared to submit helpful and important articles, either straight to an article marketing site, or to several thru a "hub" that may distribute your articles to several sites for you. This does not cost a lot and can be a time-saving way of doing it.
Small internet business marketing involves many other methodologies we won't cover here but the above points are the most vital and least expensive for getting started.
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Small business internet marketing is the key if you want to grow your network marketing business.
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