Monday 24 September 2012

How to Properly Leverage Other Sources to Promote Your Internet Based Business

By Jacki Loter


Some people are turned-off with the idea of providing a service as a business on the web. Perhaps it is because they're stuck in the idea of being able to get something for nothing--nobody really knows for sure. But if you are looking for a way to earn money online, then consider being a service provider. There are plenty of benefits that go beyond the making of money. Just one is you will meet so many people from all over the world. You can build a loyal network of business partners and contacts, one that can take you just about anywhere.

If you are really serious about taking this path but want to do something different than the status quo, this is a good article because we'll show you some ways for how to do that. With this idea, you'll learn how to be a site usability expert--a job that demands you be willing to do lots of research, lots of learning and to make yourself stay on top of things. Usability is just a fancy way of saying user friendly which is a quality all websites need to have. So learn everything you can and build a site of your own (content sites work best). You can build an email list and reach out to small and medium size businesses. What you might do is offer a low cost introductory product with the idea of then providing consulting services to other businesses.

With this method you'll just work at becoming a guest blogger on the sites that relate to your service. If you've got the experience and have been doing business for a while, you shouldn't have any trouble getting on with the blogs that are better established.

The better blogs aren't that interested in having someone who is brand new to the field. But, since you're in a more established position, you'll naturally come with far more credibility than online marketing newbies. If you are not familiar with guest blogging, then it is really easy to learn about. So spend some time learning about this because it's a great way to get highly targeted traffic for the website you are running. A link building software can be used to increase your website's exposure if you have money to invest in one.

Affiliate marketers are the most likely to ignore the power of video and that's a huge mistake. Maybe people are too lazy to make videos which is really losing out on a lot of marketing power. Everyone has seen the review sites that are out there, they can still be quite effective when you do them well. What you are going to do is build a site that will have some textual content on it but the primary features will be in the video. You will be creating video based reviews of whatever product or service that you are marketing. It's also possible to make pre-sell videos which are different than actual reviews. If you are not familiar with preselling or how to do it well, then you need to learn. Learning how to understand presell marketing isn't that hard but sometimes it can be difficult to learn how best to approach it.

As you've learned you've no doubt become familiar with the concept of using OPM (Other Peoples' Money) for business purposes. This is a principle that has withstood the test of time and has been the source of quite a few amazing fortunes. We've discussed a few things here and these approaches all employ a good concept of using leverage. Hopefully now that you have got a better idea and understanding of what leverage is all about so you can go out there and make a difference.




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