Saturday 10 November 2012

How To Make A Web Site That Sells

By Randolph Morris


If there's one advice most entrepreneurs and online business professionals receive often, that would be this: formulate a web site so you can augment your online sales.

For online first timers, this may come across as easy. The biggest shock comes two months or three months after their site launch, when they start seeing that the results are miserable, fiscal losses are noticeable and worse, no profits are coming in!

Might there be a reason for this? Of course there is. And the site is probably one of the reasons for the failure. Probably due to all the rush, excitement and thrill, majority of online entrepreneurs and marketers fail to remember the basic rule of online marketing: create a website that sells! Without this appeal to sell, your website is no good.

Before you craft a website, assess the needs of your customers. Upon delineating their wants, you can build a platform that's anchored on these specific consumer requirements. Make sure you prioritise benefits, not features. After all, the purpose of your website is to draw customer enthusiasm and respond to this question: what's in it for me?

Use appropriate images. If you can spare your website from all these stockpile photos, better. If not, then opt for clear, compelling photos that showcase meanings right on the dot. Studies show that visuals and images can influence human emotional states. Sometimes, these emotional stimulants can work for you so plan how you wish to strike these emotional strings in a subtle manner.

Narrow down choices. In marketing, there is a term called choice paralysis. This occurs when a customer is presented with too many choices and he or she ends up having a difficult time deciding what to purchase. To make things easier for your customer, show the product, offer a free trial and delineate the benefits.

Keep your navigational structures easy to use. Make use of a user-friendly navigational scheme. Site visitors are goal-oriented and they're in search for specific information. The last thing you wish to do to confuse your readers and ward off market interest.

If you want a good website design that promotes your business with a bang, collaborate with a website design company in Singapore. A web design expert can help you come up with a strong, formidable website design.



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