Search the web on how to get to the first page of Google and you will see numerous dizzying search results for SEO. What works and what doesn't? What method is consistent?
Certainly there are many ways to carry out SEO if the one objective would be to get to the frontpage of Google and that is it. But long-term and steady SEO requires more than that.
There is something to challenge on this statement. Google, as an illustration, only allows white label SEO which is the natural strategy to get high in the rankings. The natural way is for web sites to receive back-links, which are crucial to ranking, without having to buy these backlinks. The natural way is to understand what Google is, and to provide Google what it wants for its visitors. And Google visitors only wish for one thing - information.
With the addition of Google+ account, Google already ranks personal and appropriate information besides top quality content. To make your website interesting to Google, you have to do both onsite and offsite optimisation in a way that aligns with the Google principles.
1. Onsite or on-page optimization. SEO starts with preparing your site to join up the search results or ranking race. This means correcting your web site so it easily allows Google to find it out of the billions of websites competing for one keyword. Onsite optimisation requires 20 or more things that need correcting on the site, like placing robots.txt file to allow Google bot to crawl the website, rewriting weird urls, resolving canonical issues, inserting both html and xml website map and making sure that the website has adequate web copy which Google can see.
It is also best to put keyword rich meta description as well as meta titles. Once the website is ready, place analytics at the footer of the site - so it then goes to all of the pages of the site where the footer suitably uniformly exists - so that when traffic comes, you as the site owner have clear measurement of this traffic.
2. Offsite optimisation. After onsite optimization, you're now ready to perform an offsite optimization campaign. This really is like pleasing Google first, and afterwards, getting on the web and becoming famed amongst other web sites. The way to do offsite optimisation is by creating instructive articles which Google and the other web sites will give you recognition for in the form of backlinks.
3. Google+. Make the most of Google+ as well as definitely Google includes personal searches into the organic searches as well.
Certainly there are many ways to carry out SEO if the one objective would be to get to the frontpage of Google and that is it. But long-term and steady SEO requires more than that.
There is something to challenge on this statement. Google, as an illustration, only allows white label SEO which is the natural strategy to get high in the rankings. The natural way is for web sites to receive back-links, which are crucial to ranking, without having to buy these backlinks. The natural way is to understand what Google is, and to provide Google what it wants for its visitors. And Google visitors only wish for one thing - information.
With the addition of Google+ account, Google already ranks personal and appropriate information besides top quality content. To make your website interesting to Google, you have to do both onsite and offsite optimisation in a way that aligns with the Google principles.
1. Onsite or on-page optimization. SEO starts with preparing your site to join up the search results or ranking race. This means correcting your web site so it easily allows Google to find it out of the billions of websites competing for one keyword. Onsite optimisation requires 20 or more things that need correcting on the site, like placing robots.txt file to allow Google bot to crawl the website, rewriting weird urls, resolving canonical issues, inserting both html and xml website map and making sure that the website has adequate web copy which Google can see.
It is also best to put keyword rich meta description as well as meta titles. Once the website is ready, place analytics at the footer of the site - so it then goes to all of the pages of the site where the footer suitably uniformly exists - so that when traffic comes, you as the site owner have clear measurement of this traffic.
2. Offsite optimisation. After onsite optimization, you're now ready to perform an offsite optimization campaign. This really is like pleasing Google first, and afterwards, getting on the web and becoming famed amongst other web sites. The way to do offsite optimisation is by creating instructive articles which Google and the other web sites will give you recognition for in the form of backlinks.
3. Google+. Make the most of Google+ as well as definitely Google includes personal searches into the organic searches as well.
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