Saturday 8 December 2012

Improving Spider-Man's Reputation with an Online Marketing Firm

By Rob Sutter


Known worldwide as the superhero that was told, "with great power comes great responsibility," Peter Parker has made a splash as Spider-Man. The sarcastic yet courageous wall-crawler, without question, has quite a mixed response from New York City. Many of the city's patrons believe that he is the hero that they need while others, such as J. Jonah Jameson of the Daily Bugle, see him as a menace to the society. For the matter, I believe Spider-Man can be helped by an online marketing firm.

Most of the spite directed at Spider-Man is because of one source in particular: the Daily Bugle. Headed by J. Jonah Jameson, the man has had it out for the web-spinning superhero ever since he made his first appearance. The strangest thing about this sour attitude Jameson possesses is that there doesn't seem to a source for it. It just seems like Jameson dislikes having him around and is willing to do anything to drive him away, even if it means continuously publishing stories that ruin his name.

Spider-Man doesn't have to deal with this sort of treatment, though. Parker shouldn't have to march into the Daily Bugle with the intention of harming Jameson, though, but rather he should think about using social media. Organizations along the lines of fishbat utilize Facebook and Twitter so that important posts are shared or tweeted out. This one such online marketing firmthat could be imperative in effecting Spider-Man's reputation for the better but how would this act carry though?

Those who frequent Facebook could share posts out constantly but there must be posts to share out first. Parker has to take advantage of his new Facebook page praising Spider-Man by directing as much attention as possible. Interest can be kept by making posts which people can easily comment on. A simple question can be something like, "what would you do if you could hang out with Spidey for a day?" The response that such a little question can elicit could be staggering.

Spider-Man has gained a bit of popularity, to say the least, but even then he has to deal with a great amount of critique. Even when he's fighting crime in the bug suit, Parker can't seem to silence those who believe him to be a menace. It's not like he's helpless on the issue, though, since he can get quite a bit of help from an online marketing firm. Utilizing simple yet effective tactics, Spidey might just be able to convert the naysayers to admirers.




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