Saturday 28 December 2013

Grow Your Business And Stay In Touch With Your Customers

By Simon Graetnuf


Social media marketing encompasses a lot of ideas, but you must be the one that focuses on bringing your customers high-quality material that they will come back to see. It's hard to avoid spamming the Internet with a ton of videos that have no meaning, while keeping a solid name attached to your company. The advice below will provide some valuable tips to help you use the power of social media marketing.

If you're keeping a blog for social media purposes, you have to make sure that it's kept as active as possible. If users know that you're always putting up new content, they're more likely to come back. This has been proven with newspaper and magazine subscriptions. Consistency with new content will encourage regular visits.

Determine ahead of time if you really want an active, ongoing dialog with customers. If increasing sales is your main goal, then use social media solely as an advertising channel. Send a message that arouses your customer's curiosity and encourages them to respond. Follow your customers' lead after this.

Give the social networking followers special and exclusive offers. Provide your customers with valuable content and they will show interest in your campaign. For instance, launch a contest via social media. If that is not doable, you might want to give them a special offer. In addition, you can tailor announcements that are exclusive to your website for social media.

Games on Facebook are something to look into. Imagine creating a game that features your products. Some games even turn into viral phenomenons and are played by millions of users. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.

Add a tag when posting on Twitter. Hashtags are used to collect groups of tweets all pertaining to the same topic so that users can follow everything pertaining to that idea. Find tags that would be followed by potential customers and people who would be interested in your industry.

It takes a great deal of patience to build a successful network in social media marketing. Unless you are Justin Beiber, don't expect thousands of followers to just magically appear when you put up your profile. Your site may go viral as soon as you make it, but it is unlikely. If you exercise patience, your audience will gradually grow to be the size you want.

Social media profiles are great for getting people to visit your store or getting them to buy your items. Publicize the specials you are currently running. Offer special discounts or coupons exclusively through your Facebook or other social networking page. People are much more likely to friend you on Facebook if they feel there is something in it for them.

When working with social media to promote your business, it is crucial you work your promotions into as many social media outlets as possible. Although Facebook is used by many people, you should also "diversify" your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. The more people that see you, the more you are likely to benefit from the exposure.

Hold a photo contest to get your customers' interest in your social media site. Have users submit an interesting photo that includes your product and offer a prize for the best one submitted. Users can submit their photos and share them with others; in doing so, they would be spreading the word about your company to people who might otherwise not find you.

You do not have to stress about marketing your business any longer. Media that entertains can be used when you want to connect with a large audience in a short amount of time. A business still needs to have services and products that are great buys, but when those are put out in conjunction with the social media tips laid out in this article, a business is bound to succeed.




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