Saturday 21 December 2013

What Does Youtube & Reputation Management Share?

By Robbie Sutter


Reputation management is put to use in order to help companies become much better in the eyes of the public. Typically, this is done through search engines and the ability to find certain pieces of content on the front page. After all, this page is the only one that people look at in most cases, since they want nothing short of immediate results. That being said, how can this idea correlate to the idea of YouTube? I believe it all comes down to the matter of content.

Firms along the lines of fishbat can agree with the effectiveness of content in order to help clients. However, there is much more than that in order to make a difference. In fact, you have to take into account how search engines look at keywords and how they are integrated into various written pieces and otherwise crafted works. Understanding the most important keywords will prove handy as far as reputation management efforts are concerned and these will play the biggest part in making sure that such content is ranked.

Content is also required when it comes to YouTube users who have a passion for video creation. This is the type of website that judges results on a long term basis and you want to make sure that there is a consistent flow of videos. I cannot begin to tell you how much it hurts your momentum if you miss a date to post your videos. Not only are you going to gain the viewers you have but it's unlikely you'll attract potential fans, too.

It's fair to say that it takes a lot longer for substantial content to come to the surface with true videography and environments being put to use. If you pride yourself on being an independent film creator, for example, there's a good chance YouTube won't be the place to get rankings because that type of film requires far more effort. By comparison, simply recording yourself talking about current events doesn't exactly take much work. Yes, there's effort to be had but not as much as actually going to an outside location in order to film.

No matter if you're talking about business or leisure, content holds so much importance. Reputation management has been able to put this to use in order to help companies rank much better on search engines like Google, Bing and what have you. YouTube is a site where content is all but required if rankings are to be seen. The more that is produced and the more that individuals enjoy what is put forth, I believe that the amount of potential can prove to be unparalleled compared to other platforms.




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