Trying to make a decent living from an online business can certainly be hard work. And for many people, the biggest problem is attracting the right kind of visitors to your website. To put it another way, you need to attract the kind of people who are going to open their wallets and buy instead of those who are only looking for free stuff.
So, how do you attract 'real' visitors to your website; the type of people who are pre-disposed to buy something from you (or at least willing to subscribe your Newsletter so you can start to build a relationship with them)? Is there a secret that will help you to attract a whole lot of these premium customers?
Well I guess it is a kind of open secret, because most people completely miss the point when they are trying to build their online business. And that 'secret' is this - Target the right keywords for your website content and paid search marketing campaigns if you want to attract the right visitors.
So how do I go about targeting the right keywords?
The key is this - you have to focus on the words and phrases that people in your niche are searching on when they are about to BUY a product, rather than the keyword phrases they use when they are just RESEARCHING which product they are going to buy.
For example, let's say a person who goes to Google and types in the keyword phrase 'digital camera'. The implication would be they are most likely doing research. They are probably not going to buy a digital camera from any of the sites they find using that search phrase. But if somebody types in 'digital camera reviews', they are much more likely to be thinking about buying a camera soon, and they are actively searching for a solution.
Now how about the person who types in 'fuji finepix s5000 digital camera'. They are in buying mode, and are looking for the right place to buy a Fuji FinePix S5000 digital camera. If your website is ranking at the top of Google, and you can offer them something better or a different buying experience than the other sites they visit, you will very likely get the sale.
But there's one last thing to remember. If your website shows your visitor that you are a likable, knowledgeable person who's there to help them find the best camera for their needs, it will also increase your chances of getting the sale. Creating content around these long-tail buying keywords will help you to attract buyers who are past the research stage, and who are ready to spend money right now.
So, how do you attract 'real' visitors to your website; the type of people who are pre-disposed to buy something from you (or at least willing to subscribe your Newsletter so you can start to build a relationship with them)? Is there a secret that will help you to attract a whole lot of these premium customers?
Well I guess it is a kind of open secret, because most people completely miss the point when they are trying to build their online business. And that 'secret' is this - Target the right keywords for your website content and paid search marketing campaigns if you want to attract the right visitors.
So how do I go about targeting the right keywords?
The key is this - you have to focus on the words and phrases that people in your niche are searching on when they are about to BUY a product, rather than the keyword phrases they use when they are just RESEARCHING which product they are going to buy.
For example, let's say a person who goes to Google and types in the keyword phrase 'digital camera'. The implication would be they are most likely doing research. They are probably not going to buy a digital camera from any of the sites they find using that search phrase. But if somebody types in 'digital camera reviews', they are much more likely to be thinking about buying a camera soon, and they are actively searching for a solution.
Now how about the person who types in 'fuji finepix s5000 digital camera'. They are in buying mode, and are looking for the right place to buy a Fuji FinePix S5000 digital camera. If your website is ranking at the top of Google, and you can offer them something better or a different buying experience than the other sites they visit, you will very likely get the sale.
But there's one last thing to remember. If your website shows your visitor that you are a likable, knowledgeable person who's there to help them find the best camera for their needs, it will also increase your chances of getting the sale. Creating content around these long-tail buying keywords will help you to attract buyers who are past the research stage, and who are ready to spend money right now.
About the Author:
If you'd like to have a profitable business online, read our IM Target Review to learn how. And this article on the IM Target Review blog gives you even more info.
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