Tuesday 19 March 2013

Effective Free SEO Tools For Webmasters

By Emilyn Jones


Fresh data is crucial for making decisions in SEO. Then again gathering all this information by hand is actually a waste of time which could be used for other purposes such as analyzing findings, taking action and working with clients.

This makes many SEO agencies struggle managing the volume of intensive work of gathering data and also to complete their search engine optimization tasks. So to assist them here, there are various helpful free SEO tools in the market. With the use of this online SEO software, these SEO firms can easily automate their time consuming processes. So, free online SEO software let them spend more time concentrating on clients, finding solutions, implementing effective SEO techniques and thus getting more customers.

Different strategies are used for gathering the required data using several SEO tools available in the market. For better SEO efficiency as well as reliability, it is a good idea to understand the working of these applications. The unapproved access to information via data extraction found on other internet sites is known as scraping.

Automated methods are used for scraping information from web pages after which human actions are imitated to ensure this information is not detected. Then again it is hard to process this information because scraping isn't an approved access option. In addition to this, as the tool does not pick up any website changes, it can lead to data inaccuracies which exist till the application is updated as per website modifications.

If you consider tools which use API, they have approved access to the data. Here information providers use APIs because they want other companies to make use of their data within 3rd party applications or services. The information here is often well structured and simple for using. However you have to pay for this as information providers demand a fee for API usage.

Furthermore, as data providers create the API, they support and update it like their very own data or web page structure. API users are informed about modifications which makes it simple for SEO tool companies to update their tools as required and continue working according to API updates.




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