Wednesday 13 March 2013

Top Wrong Beliefs about E-mail Marketing

By Mark Kreyman


If your e-mail marketing is no longer working, perhaps it is time to take a look at your beliefs. Perhaps you have the inaccurate idea on how to execute your paid signups.

Many fail to craft a reliable e-mail marketing strategy due to these reasons:

You spend lots of money in e-mail promotions. The concept of wasting money depends on the person. If you are going to talk about marketing, it depends on the techniques you implement. E-mail marketing, if properly executed, is a gem. Normally, you get to spend a few cents for every mail. A good e-mail marketing can easily recoup your expenses. Moreover, with lead nurturing, the same leads end up buying repeatedly.

E-mail advertising is completely useless now. Many so-called gurus say that e-mail marketing is dead. It is not. However, you must improve or change strategies to so e-mail marketing remains relevant. E-mail users are no longer the same users before They are now cautious of the mails they open and read. Moreover, a user tends to receive tons of mails daily. It is thus a challenge to ensure your mail gets opened and read. You therefore should hire a dependable web copywriter.

Do not fuss over Spam folder. Just because you are running a legitimate company does not mean your mails will find themselves in the inbox. Several e-mail platforms today have been designed to be so stringent they put plenty of mails to Spam, even those that are considered good. To stop your mails from being delivered into the Spam list, always tell your leads to add your sender's address in their contact or white list.

Prevent users from unsubscribing. It does hurt if a number of paid signups like to unsubscribe and not get any kind of mail. It is a form of rejection, and you can definitely feel you are unwanted. Nevertheless, it is not extremely bad, unless more than half of your subscribers opt out. It is one of the best ways to keep a reliable lead list. You are usually left with people with the highest interest in your products and services.




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