Tuesday 19 March 2013

How To Market Successfully Using Social Media

By Charles P. Hwu


One of the hottest new trends in marketing today is advertising through social media. Thousands of people each day are creating Facebook or Twitter pages. Businesses are doing it! So should you! With the tips in this article you can learn to do what it takes to succeed when it comes to social media marketing.

In order to keep your company name in front of your Twitter followers, you need to tweet regularly. Twitter is all about volume. You need to make a lot of high quality posts to get seen. Use Twitter's character limits to your advantage, and split one event or update into several small updates.

Stay professional, regardless of the informal communications conventions that have become common on social networking sites. While you may wish to introduce yourself by your real name, you should always maintain a professional tone. Do not argue; if you have any negative comments you can delete them. Ensure that your personal profile is separate from your professional one!

Go ahead and add tools that can make people give you attention and their support, you can do things like adding a "Like" box to Facebook right on your blog. They will tend to choose to do it because it will be easier that way. The goal is to make your reader's life simple, so that he or she will come back to your site to view more.

Some tools you can use that are related to Twitter are Tweepi and Twelllow. Utilizing these tools, you can more easily identify users in your target audience as well as those users with the most influence. This way, you can create a list of those you can follow, and hope they follow you back.

Look closely at any social marketing companies you may want to hire to expand your presence. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don't know any better. They use thousands of fraudulent Facebook, Twitter and YouTube accounts, made through automated registration bots and proxy servers. Your advertisement would be rarely seen by an actual person, no matter what the view count says. You will just have wasted a lot of money.

If a person starts following your Twitter account, follow theirs in return. This is common courtesy and most people expect it. Not only does it show the proper level of respect, but it also gives you a direct line to speak with your followers. You should always send a tweet to new visitors and follow them as well, you can keep them by doing this.

Link social media accounts like Twitter and LinkedIn together. This way, you can follow any professional contacts you have on Twitter, while allowing them the opportunity to do it, as well. It will make your tweets a little more professional and will be helpful in building professional contacts. Installing LinkedIn Tweets on the LinkedIn site is essential.

You can learn a lot just from involving yourself with the members of any social media sites you currently use. Look to the members of these communities for valuable advice, information, and feedback, rather than just as customers who will buy your product. Take the time to learn about their habits, what they like and don't like, and this will give you a deeper understanding of your customers.

If you learn to market using social media, you will learn it is almost all the same. Use these tips to help your social media marketing efforts, and you're going to find that social media can be profitable and effective. You may even have fun while you do it.




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