Thursday 16 August 2012

Hottest SEO Trends In 2012

By Emilyn Jones


Recurring algorithm improvements over the past few years carefully mirror what Google is all about. The search engine giant's philosophy is summarised by this phrase: revolutionise what works and throw away what doesn't. This simple, stern approach to business is perhaps one of the great reasons behind the company's expansion throughout the years.

Do these recurring alterations and innovations affect the online market? Of course. Truth is, these alterations practically impact everyone. It is only the large of population of optimisers and marketers, however, who need to confront the bulk of added work to stay updated with Google's sudden gush of changes.

After stirring a major online commotion with the introduction of Google Panda in 2011, Google yet again introduces a new set of features that strive to enhance existing SEO landscapes and of course, raise the bar with the SEO industry. Because Google never runs out of innovative concepts, the Web marketer must always be up to date with the latest trends. After all, dealing with Google's fluctuating standards only means keeping up with all the recent updates. To come up with an interesting SEO strategy, you should first explore current SEO trends to suffice basic SEO requirements.

Listed below are vital SEO topics that can help you learn more about Google's algorithm changes this 2012.

Retargeting Your Clients Google's Display Network comes up with another ad innovation with Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are revered. Instead of them finding you, you find them. Instead of purchasing ads to draw the attention of your target market, you can follow your potential customers or previous clients and show certain ads to your target audience, wherever, whenever you wish. The probable outcome? Better sales!

Social Plus Search Google dares to revamp the SEO scene with its new feature, Google Search Plus Your World. Although previously accused of spiking up interest for its own social networking platform Google+, Google proves how it can accentuate the importance of social media by allowing Search Plus Your World to craft a fusion between social and search and highlighting social media relevance by integrating social signals into public web viewing.




About the Author:



No comments:

Post a Comment