Sunday 26 August 2012

How to Use Content Marketing to Transform Your Online Business

By Tina Beck


Content is at the center of, well, everything. Content is what entertains us, informs us and helps us build and sell things. It is certainly what keeps the Internet Marketing world moving and that is why it is important for you to learn how to use content marketing to your advantage. One of the things that makes content marketing so intimidating for so many Internet Marketers is that there are all sorts of different ways in which to use it. Which method do you use? Which one will work best for you? To make it a little easier for you, we wrote this article with proven strategies.

Start researching white papers. White papers are technically based documents that explain a product or service. On a surface level they seem information based. When you pay attention, though, you'll start to notice some marketing woven throughout them. White papers are usually at least a few pages long--longer than brochures, longer than sales pages and are usually distributed in PDF or even hard copy formats. Writing white papers doesn't have to be all that difficult and when you write about products and services that you already have, you'll be able to publish them in many places and really send your profits up through the levels.

Forums are your friends. This, obviously, means that you need to do more than post "me too" or "good idea" posts on already started threads. Begin a few threads based upon your niche and personal interests. Advise others. Post some short articles that you have written. This kind of content marketing is really great and really informal and can really help you expand your projects and business. Use these ideas to help you build your audience. It's easy to form relationships within these forums that will help you with your branding as well as the expansion of your professional projects. What's more, participating in forums can be fun! They are, at heart, just extensive conversations that you can conduct in your spare time. Think about it: talking to help earn money-what's not to like?

Another thing you can do is review services and products. This works well if you can post the reviews on highly trafficked sites like Amazon or CNet. The best way to track the articles, to see if any traffic is coming to your websites through your hyperlink, is to set up profiles and see if there is any traffic. Your reviews, because of the potential, should be well written motivating people to go to your site. Affiliate programs work very well using this strategy. Using your affiliate link, simply write a review on a product, put your link, and when people read your post and click through to learn more, you will earn a commission if they buy.

When you want to improve your content marketing there are all sorts of things that you can do. The only thing holding you back are the limits to your creativity. With content marketing, you are going to be able to do just about anything you want to do--so long as it helps you with your business and makes your reputation better. Use these tips to get a better start.




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