Monday 27 August 2012

Three Suggestions to Persuade Clients and Potential Customers

By Raymond Higby


You'll find more than enough data on strategies you can use to turn prospective customers into full-blown clients who won't want to leave your side. This is possible even though some analysts believe customer loyalty is a thing of the past. If you have been struggling in these areas, then believe your situation can be reversed. If you don't believe it's possible, then you will actually undermine all your efforts to succeed. You may have to learn new areas of marketing such as copywriting and usability. If it's necessary, deal with it and get on with it. The contact pages shown on many sites are simply uncreative and dull. Visitors to your site will look at your contact page, even if they're not planning to make contact with you.

Far too many people don't put enough thought into their contact pages. People do look at a site's contact page, even if they don't make contact.

Was there ever a time when you wished you could hear the answer of a person who owned a site or product to a particular question you wished to ask? This occurs all the time online and people truly want a response from the person in question. There's nothing wrong with using a support desk software, though it does make things harder for the visitor. But what can be a total let down is reading the message that a member of the team will get back to you. If you're too important or busy to answer support tickets, then at the very least don't tell people someone else will do it. All you have to say is that you'll get to them as soon as you can. It's great if you have a list because these are the people most likely to comment. Informing them each time you publish a post is nothing new with email lists, but you can make it work for you. Your ability to word the email copy so it builds curiosity is important and makes all the difference. You can even set the stage for what you want people to comment on through your emails. This is something you can do in tweets or at Facebook if you use those sites.

Consider how many other sites have you visited and think about what they've done. On most sites you'll find little more than a link to a contact page and nothing else. Do more than this by simply making it apparent on each page that you're happy to be contacted. Always remember that anyone coming to your site could become a paying customer. You want people to contact you, as this gives you the chance to turn them into actual paying customers.

It's easy to say that you are going to build a strong connection with your clients and prospects but it's a lot harder to do. The quality of the connection is fully dependent on you. If you are ready and willing to do what it takes, then your business will blossom and succeed.




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