Sunday 19 August 2012

Marketing Mix in a Digital marketing context

By Abel Pardo


Marketing mix and its importance for online promoting

When a person is prepared to develop a Web project , must take into account the public designed as the focus of its promotional strategy.

Internet Marketing is the key for information and we have a good opportunity here for improving our brand reputation in the net.

Tips for good market research, keyword research and SEO strategies

Here we present you some tips for success in digital marketing developing just good Search engine optimization strategies and following everything what Google says about webmasters:

- Marketing is the king

Marketing mix: 4Ps

When we are talking about product, price, distribution - placement also in English - and promotion or advertising is the basis on which sits a well planned web strategy .

Each one of them are to develop properly , they all have to meet their targets and all of them have to achieve maximum effectiveness.

SEO action without a prior study not achieve optimal yields that if we have an analysis of keywords and search the web. When we talk about SEO we need a keyword analysis, we need to know what are we going to develop and what are the fields where we are going to act.

The famous 4 Ps that are taught in business schools have in Internet marketing one of its main attractions. With a balanced dose of each of these elements we will be able to raise a digital promotional strategy capable of success.

Our success: a key for fulfillment in promoting

Nothing is more necessary before any sort of internet business that ask previously , a consumer research. Not the same one mobile web , mobile telephones adapted to how it would display on a laptop PC. With the info on the table we can perform the segment of pay per click search engine positioning and plan secured networks to reach success raised.

Promotional mix is a tool, and like a tool, something for helping us, it must be considered. When we are in the best way we've got to consider to develop some promoting actions, but also in some other cases.

The main knowledge

If our plan isn't quite good it will be better than nothing. We can check, we will discover our faults and we will remake it for trying and trying again. There are some tools like Google Adwords, Google Analytics and other like rank tracker that can be very useful for us. Internet marketing requires to use the best tools, so don't be afraid about prices because this is an investment.

Just when we know the way that we can get our goals. By the way, to fail is very usual, and it gives us the possibility of change.Search engine optimization changes a lot, at least once a year, and it's a continuos learning world,, so don't think that everything stays forever. Changes are a fact and continuous learning a must for online marketers.




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