While search engine optimization and social media optimization seem the same and both work to drive traffic to your website, they are really two very different processes. The two methods share the goal of bring in website traffic, but they are getting that traffic from two different places. While there are a lot of companies that choose to concentrate on just one of these strategies, they would benefit from using both to increase their web traffic and online visibility.
The technique that involves designing a website in order to be search engine friendly is called search engine optimization. When the site uses keywords, is linked to other sites that are relevant, has a solid design and layout, etc. then it will be returned as a higher result when the user does a search. The site will be ranked higher among the unpaid search results rather than placed at the top because it is a paid advertisement. Since most people will only look at the first few results that are returned, it is essential that the website is listed higher. Sites that are visible on the first page will get many more hits than those on subsequent pages.
Businesses can use social media optimization to drive traffic from social networking platforms to the website. Since search engines are not able to link back from many pages on social networking sites, it is important to implement this strategy so that these users are also reached. Millions of people, both locally and globally, use social networking sites and this is an ideal place to get their attention. The process does not have to be complicated, and a business will just need to make a profile or page on the site to connect with customers.
Businesses can reap the benefits of search engine optimization and social media optimization since the two strategies see very little overlap. One strategy may be better suited over another depending on the nature of the business. By only using one strategy, the business will be missing out on traffic from many prospective customers. The business' web presence is strengthened by both strategies, which is something that a small business needs in order to keep up with competitors.
When it comes to advertising a website or business or website and growing its traffic, search engine optimization and social media optimization strategies should be implemented. If a company would like to increase its presence in the search engines using keywords, professional link building, and website design, then SEO is the way to go. When it comes to using social networking sites to bring in traffic, SMO is the best choice. Both methods will draw in new website visitors organically rather than through paid advertisements.
The technique that involves designing a website in order to be search engine friendly is called search engine optimization. When the site uses keywords, is linked to other sites that are relevant, has a solid design and layout, etc. then it will be returned as a higher result when the user does a search. The site will be ranked higher among the unpaid search results rather than placed at the top because it is a paid advertisement. Since most people will only look at the first few results that are returned, it is essential that the website is listed higher. Sites that are visible on the first page will get many more hits than those on subsequent pages.
Businesses can use social media optimization to drive traffic from social networking platforms to the website. Since search engines are not able to link back from many pages on social networking sites, it is important to implement this strategy so that these users are also reached. Millions of people, both locally and globally, use social networking sites and this is an ideal place to get their attention. The process does not have to be complicated, and a business will just need to make a profile or page on the site to connect with customers.
Businesses can reap the benefits of search engine optimization and social media optimization since the two strategies see very little overlap. One strategy may be better suited over another depending on the nature of the business. By only using one strategy, the business will be missing out on traffic from many prospective customers. The business' web presence is strengthened by both strategies, which is something that a small business needs in order to keep up with competitors.
When it comes to advertising a website or business or website and growing its traffic, search engine optimization and social media optimization strategies should be implemented. If a company would like to increase its presence in the search engines using keywords, professional link building, and website design, then SEO is the way to go. When it comes to using social networking sites to bring in traffic, SMO is the best choice. Both methods will draw in new website visitors organically rather than through paid advertisements.
About the Author:
There are numerous ways to get your business discovered by contacting someone in regards to Crexendo search engine optimization company. For more details regarding matters, you can visit us.
No comments:
Post a Comment