Friday, 1 March 2013

Very Good Reasons Airpush Might Help Internet Marketers

By Dan Blackmoore


Picking a mobile ad platform is essential in the modern age. These days, the mobile smart phone is the number one tool for surfing the internet. If you're not optimized for mobile users, you're going to be left behind. But that's something a company like Airpush results from 2012 can definitely help you with.

Most people who regularly use the internet are doing so on a smart phone. That's basically a fact. Which means, if you're not optimized for them, you're missing out on a huge audience. But the right mobile advertiser can help you tap into that audience.

Plus the Android operating system has become exceedingly common. While Apple still dominates through the iPhone, many smart phones now carry Android. Plus they've moved into the tablet market as well.

But how the company actually works, is by using partners to push their ads. That means app developers provide Android's second largest network with a platform for showcasing advertisements. This is how you're going to be able to reach users.

Plus, most developers are able to get really creative with advertisements. That means disguising them, so that users don't even know they are ads. That's how you make your company more tech savvy. When you can get an advertisement directly under someone's nose, you've got the upper hand.

Why does mobile advertising work? It's more targeted than any other ad type. With these applications, you can find people of similar interest to the products you sell. Meaning your ads are much more likely to have the desired effect.

Other forms of advertising have become too ineffective. Print ads don't have a wide enough circulation any longer. And DVR technology has rendered TV commercials almost obsolete as well. In order to really reach an audience, you have to be a bit more tech savvy now.

That's the very reason that mobile advertising is more effective. There's more data to be utilized, and a more specific audience to be reached. Your ad money is well spent, because you know you're only going to be reaching interested parties. That gives you a higher success rate, and ensures you're never wasting vital ad budget funds.




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