Monday 29 October 2012

Engaging and Entertaining With Social Media Marketing

By Kelly McCasland


Using social networks for marketing is not just the latest trend; it is a method being intricately woven into the fabric of business and society. People are jumping on board and creating Twitter or Facebook pages by the thousands every day. Businesses are noticing the trend, and you should be too. Throughout the many tips below, we will go over some of the best marketing tactics out there and speak about how you can implement them to make your business grow.

A social media storefront that is easy to use is one way you can effectively use social media marketing. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence. Many Facebook users prefer to remain on the site while browsing, so this option allows them to see and even purchase your products without leaving Facebook. That way, you do not even need to lure buyers to your site--they can remain on Facebook if they would rather remain there.

There are many services available that can help businesses to manage their Twitter accounts. They serve many purposes such as automatically following back new followers and unfollowing people who are not following you. This can help you keep your friends list under control, and also find new friends that have your interests in mind.

Use your Facebook page as a platform for announcing a promotional offer or giveaway that people can interact with, either on the net or offline. For a prize, you can choose some of your company's products that you would like to push. It is a great way for getting back to your consumer base, along with further marketing of yourself.

You should associate your print ads to your social media offerings. One way to do it would be to post your profile address on all your publications, such as posters and fliers. Have a photo contest that is related to the content, or show them what you are trying to do online.

Use a like box for Facebook on the upper right hand corner of your blog page. Readers can easily "like" it and it will show up on their page. Your users will not have to leave your blog and they can "like" your blog without leaving the website. This makes it easy and more likely that your visitors will do this and you will see more traffic because of your efforts.

Comment on blogs that have something to do with your industry. Bloggers will soon consider you as an expert and you will develop a strong online presence. Be careful, though, to not leave silly or frivolous comments. Your comments should be content-rich and informative at all times. While friendliness is appreciated, your ability to be helpful will bring you more traffic.

You can also connect your Twitter account with your LinkedIn account. This way, you can follow any professional contacts you have on Twitter, while allowing them the opportunity to do it, as well. Your tweets will seem more professional, and you can use this to find more contacts. The LinkedIn Tweet application can be installed on LinkedIn's main site.

Do not just try to sell product on your social media feeds. Post informative stories from other sources within your niche, or create your own original content. Run contests, post pictures, and ask questions. Draw your readers in with engaging content. Help them interact with your products instead of being passive viewers of a commercial. Unless your business competes solely on price, be certain you also focus on other attributes of your product or service that illustrate the value of your product or service in a consumer's life.

When considering a social media marketing campaign, always strategically place ads in a highly viewed location on the page. Choosing the wrong spot for your ads will limit sales, and discourage potential customers from clicking on your ads.

Maintain different Facebook accounts for your own personal use, and for work. Potential customers of your business do not need to see family photos or keep track of the games you like to play. Use different names on your personal and professional Facebook pages.

Sign up for a Yahoo account so you can use Yahoo Answers. This website gives users the chance to submit questions for other users to answer. Search questions in your market niche and give answers that highlight your products or services. You will quickly achieve expert status if you consistently provide good answers in a specific category.

You can ask your customers to do a survey. If your customers are on social networks for more than one hour per day, you need to create a brand page. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to more easily.

A poll can be a creative strategy to use when you are not confident that you can write a quality article. By doing this, you can allow your followers to choose their favorites among different choices. They could also provide you with more suggestions by leaving their comments on your polls. Y can take the advice, the results of the poll, and incorporate this stuff into your network and your social media content.

Always provide a way that your site visitors can follow you on their favorite social media sites by subscribing. People use all kinds of social media sites daily. By letting them have quicker access using their favorite social media site, they will be able to access your posts more easily.

Applying these guidelines and learning new things will make it much easier for you to develop your business and its marketing strategy. If you are willing to invest your time and effort into your strategy, you can help to bring about an increase in sales, improved customer relationships and a stronger online presence.




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