Saturday 27 October 2012

Great Social Media Marketing Advice to Maximize Your Business

By Lance Clukey


If your business is still using tried and true marketing techniques, you will fall behind the competition. Social media marketing provides the newest way to promote your products and services, but you have to have knowledge about how to do it to be successful. This article contains some great hints on how you can make social media marketing work for you.

Make some YouTube videos using relevant keywords to help potential customers find your website. Many times, videos are listed at the very top of search results. Even if your website is not the first one listed for your keyword, your video may, indeed, make it to the top. In the description block of your video, include a link that will take your audience directly your site.

Try getting more followers on your social media by offering special coupons and discounts with those that like or follow your page. Your customers will enjoy the sense of exclusivity when they receive these special discounts, and you will likely see your profits swell as you land more sales.

You should think about promoting free goodies through your social marketing efforts. Everybody seems to love free things, so if you want to attract followers to social media profiles, try this. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.

Although you want to keep an active social media presence, you do not need to post hundreds of updates a week. Social media is about communication; your posts should help you connect and communicate with customers rather than just informing them of what you are up to because that does not help them at all.

Build credibility with customers and colleagues by assisting others in your niche. If you are able to do this, you can attract consistent business. Find people on social media sites asking questions that are related to your products and answer them in a smart, informed way. This will enable you to reach out to customers that would not have otherwise known about you.

Check out the pages of those in your industry who are most highly sought after to obtain an idea of why they are popular. What kind of content do they share? How do they format their pages? Use these pages as a guideline when putting together your own, while looking for ways to set your page apart from everything out there.

Only include information on Facebook that is directly related to your marketing goals. Do not share every item in your inventory, just because you can. Pick things that amuse you, or useful facts that relate to your market niche. Make it something that people want to hear about. Do not bother with low-quality content such as quizzes, superstitious mass emails, or what you had for lunch.

When dealing with social media marketing, make sure you are remaining active. Success relies on your commitment to being social. If you do not interact with your audience, your marketing campaign in social media will fail and you audience will leave. However, if you are active and constantly updating and promoting your business through social media, people will always be aware of what you are selling.

It is important that you respond to questions and comments promptly if you want to use social media marketing successfully. It can be easy to not see these things, so be certain to look especially for them.

You can increase your profits during the holidays by giving your customers excellent customer service year-round. In reality, focus should never move away from the customer. Make sure that you improve your advertising during this period, and incorporate a little bit of fun. Your consumers will sense this.

It is necessary to have good interaction with those who visit your social media sites. If you want people to leave your page rapidly, just express your views and do not attend to the views of others! When people leave comments, they are spending time on you, so be courteous and spend time on them.

If your business has a website, you should always link it to your social media pages. This can be done by adding buttons on your site that will let your customers share your content via their own social profiles. Make it simple for your potential customers to share on RSS feeds, blogs, and your main company website page.

Take full advantage of social media by sharing images, videos, and articles from respected and popular online users. Doing so will add a sense of authority and build a more credible reputation. Not only is this going to be interesting to those on your site, but if you show that you have association with those that are respected in your field, you will grow in reputation by default. Such authenticity engenders trust with prospective clientele, who are now more likely to buy your services and products.

Add a tag when posting on Twitter. Tags show up after the "#" symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. Thus, you need to pay careful attention to the tags you use so that your postings get to the people who want to see them.

As you can see, social media marketing can be a great way to market your company, but it is essential that you know how to use it properly. If you apply the tips shared in this article, you will soon enjoy positive and measurable results by using social media marketing.




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