The first place a potential customer evaluates your Salon's or Spa's level of customer service is through your business website. A potential customer will first for your phone number and address on your website. If you prominently display your business phone number, address, and list of services on your website -- you have scored well with your potential customers online.
Online strategies using Spa and Salon marketing ideas are not well known. As a Hair Salon or Day Spa owner, you already know that getting new customers and repeat customers is the key to your business staying alive and growing. However, marketing and promotion has always been a daunting task for many Salons & Spas. Printing costs have become more expensive everyday. The same with TV ads, Radio ads, and other traditional forms of advertising.
Most Spa and Salon marketing ideas never focus on the importance of before and after images on the business website. Marketing ideas for Salons and Day Spas that show potential customers the end results are more likely to result in that consumer making an appointment at that Spa or Salon. It makes sense if you think about it because the consumer is looking for a certain end result when they go to a Salon or Spa. If you show them fantastic end results on your website, they will feel compiled to be your next customer.
Remember when the Yellow Pages was a huge book? Not anymore, it's about half the size it was a few short years ago. If you are spending a lot of your funds marketing your Salon or Spa using Yellow Page ads, you should take a hard look at whether or not it is really working for you. It is difficult to track how much business comes from Yellow Page ads (which is another downfall). However, just think about this...how many people do you know who still go to the Yellow Pages to find a Salon or Day Spa?
The Importance of Using Before and After Images On Your Website: When your customers and potential customers view your website, they expect to see some images that prove what you can do for them, by showing what results you have achieved for others. Instead of only using marketing ideas related to finding new customers, Spa and Salon marketing ideas must also focus on showing potential customers end results through images.
Online strategies using Spa and Salon marketing ideas are not well known. As a Hair Salon or Day Spa owner, you already know that getting new customers and repeat customers is the key to your business staying alive and growing. However, marketing and promotion has always been a daunting task for many Salons & Spas. Printing costs have become more expensive everyday. The same with TV ads, Radio ads, and other traditional forms of advertising.
Most Spa and Salon marketing ideas never focus on the importance of before and after images on the business website. Marketing ideas for Salons and Day Spas that show potential customers the end results are more likely to result in that consumer making an appointment at that Spa or Salon. It makes sense if you think about it because the consumer is looking for a certain end result when they go to a Salon or Spa. If you show them fantastic end results on your website, they will feel compiled to be your next customer.
Remember when the Yellow Pages was a huge book? Not anymore, it's about half the size it was a few short years ago. If you are spending a lot of your funds marketing your Salon or Spa using Yellow Page ads, you should take a hard look at whether or not it is really working for you. It is difficult to track how much business comes from Yellow Page ads (which is another downfall). However, just think about this...how many people do you know who still go to the Yellow Pages to find a Salon or Day Spa?
The Importance of Using Before and After Images On Your Website: When your customers and potential customers view your website, they expect to see some images that prove what you can do for them, by showing what results you have achieved for others. Instead of only using marketing ideas related to finding new customers, Spa and Salon marketing ideas must also focus on showing potential customers end results through images.
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