Sunday 14 October 2012

The Future of Newsprint - The Development of the Very Affordable Short-Run Newspaper

By Patrick J Carson


There isn't any question the fact that the newsprint industry is suffering. A large number of newspaper printing organizations are going belly up at a frightening pace. The majority fault the Internet, and some pin the blame on administration. Overall most people realizes that the business is in an upheaval. The business design used for above a hundred years isn't really working any longer. Is there a different sort of business structure? The most significant newspaper printing plants worldwide are anxiously searching for an answer to this issue. To date, the heads of the industry have not constructed any good possibilities.

And so, is newsprint going to become extinct? Are the final days of the newspaper taking place? Is newsprint most likely to go the path of eight-track tapes? Is it going to develop into a nostalgic memory activated by finding yellowed newspapers at the rear of a basement during a periodic overdue spring cleaning?

Definitely not.

Millions of people every day still read a newspaper, and the "niche" newspaper is blossoming. It's not that consumers don't prefer to read paper copy; it's that the consumer needs to read specifically on subjects that keep their interest.

The daily newspaper would once give to us our day to day digest of facts and information. A lot of people often would look at them from cover to cover in the mornings while having a cup of coffee, or at night while resting on the couch. Today, the internet has supplanted this, and it fits best within our busy schedules. Day by day newspapers are still read, but merely for an average of a quarter-hour each time.

Strangely enough, massive amounts are devoted to magazines, literature, newsletters and sundry similar periodicals that people still are capable of holding utilizing their hands. They like being able to read while perusing over a drink, supper if not more private places (dare I say it...the throne?).

Newsprint still is probably the most cost-effective print media on the planet. It's not that printers have to be put out of business. They should modify their business, and adjust to the market that's transforming around them.

In the past, a CMYK newsprint web-press has depended on the need for multi-page newspapers to be printed in the millions daily, every week or month after month. That has long been the model for over a century. That is the model that each printing company has used without question since roughly its formulation.

That design is history. That method is dead. That plan ought to be packed away -- probably within our basement. This industry really should look at the future, and incorporate the hints of advancement that is going on everywhere.

Especially, niche, short-run newspapers are definitely the way forward for newsprint. They are the future for men and women, for corporations and agencies, as well as for everyone. These represent the only sensible direction for the survival for one of man's most significant inventions -- man's very first social network:

The newspaper.




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